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davidmcholland's picture
104 pencils

Proposed T-Shirt Design

The attached T-shirt design is for a local hospital that sponsors a fun run in conjunction with the community's Sturgeon Festival. It is at "sketch" level at this point and I left it B & W to concentrate solely on the form itself. I'd welcome feedback before I fire it off to the client...Thanks in advance!

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stephanie's picture
518 pencils

Again, it seems to be quite a trend in critiques recently - there are too many elements trying to compete for attention in this, more particularly in the lower half. Choose one place of focus. Why is the "T" emphasized? Also, I don't understand your choice of treatment for "Medical Center" (the checkered pattern thing.) Why have all the random dots? It's all very scattered and just too much.

My strong suggestion is to check out a few typography books and take a few days to look over them. My other suggestion is to simplify and decide your elemental hierarchy.

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Perfectly Lost Designs

3dogmama's picture
1991 pencils

Good clean rendering of the sturgeon; its smile helps convey the fun of the event. Maybe try draping a stethoscope around its neck and/or strapping a medical headlight to its head. Also like how you've incorporated it into the 0. But I'd eliminate the three bubbles and the "," by its dorsal fin; and keep it to only a max. of three by its snout.

Tighten/clean up the text beneath the illustration; it seems a little erratic...unless that's what you're going for.

ttfn!
3dogmama

"Art -- the one achievement of Man which has made the long trip up from all fours seem well advised." - James Thurber

KMac's picture
29 pencils

I think this is a little too jumbled in the bottom half.

I would suggest moving the fish and bubbles and "08" up.

Make more space for the bottom half words. Make all of these words less jumbled, and more straight forward in terms of their positioning.

I would put the date horizontally along the bottom on the right hand side (instead of vertically) because it's an important piece of information, and right now it's getting lost in the rest of the design.

Try to be more consistent with all the typography - you're trying to do too many things, as Stephanie said too.

Katie McDonald

High Quality Business Card Designs

gwells's picture
1711 pencils

the hospital, in the middle of the name of the event. if you hadn't explained what it was, it would read "08 sturgeon shawano medical center strut."

i'll agree with the other comments. top half, not bad at all. all of the type below? you need to start over. simplify simplify simplify.

natobasso's picture
3953 pencils

Remember your final art to the screen printer/tshirt printer has to be in plates which are always screens of black. Each plate will be printed in a different color, screened on each shirt one by one, bottom to top. Currently, your file would print as one color with various scaled back areas of that color. Is that what you want? Just some production to think about: put all your different colors on isolated layers.

I notice in your art you have mixed media going on? I'd trace everything in Illustrator for best resolution.

Like steph said, pick one element as the strongest and build everything else around that. There's also no flow to the information on this design so it's VERY hard to understand its purpose or get the message.

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Powerpoint is not a design application
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