Rebrand!
roquette (47 points) | Mon, 2008-08-04 20:35
MFS - Membrane Filtration System - is a not so small Brazilian company that mainly builds water filtration system for pharmaceutic industries and hospitals.
The image below has: old logo, new logo and one of the suggested logos at the time.
hmm... the wavy lines are interesting, although maybe a bit too long. and they'll fade quite a bit when you scale them down to, say, put them in the footer of a company manual. and i suspect that when you make it black and white, either they'd be gray, which wouldn't come through that well, or outlined, which would fade at smaller sizes even more.
I think the wavy lines might make an interesting branding element if used similarly to how you used them in the other piece you posted. but as a part of the logo, they fall flat.
and just as importantly, the typography is pretty weak. from the light weight (if it's going to be three letters, make them be strong letters, a heavy weight) to the font choice (helvetica oblique?), it just doesn't make a statement. And it's very loosely kerned.
be more bold with your type (and i don't necessarily mean weight, but in this case, probably weight, too). give the logo some presence.
Thanks for the comments, gwells.
I didn't said but I couldn't change everything in the logo. I had some limitations to design. The type is almost the some and I shrink the logo width a lot.
Actually, the old logo is 2 times wider then the new one. I crop the old logo, otherwise the letters would look too small.
You are right, maybe I should give more presence to the letters and to the logo.
I agree, the typography is weak.
Thanks again!
while I don't like the length of the original logo, that really wasn't the issue I was getting at.
try shrinking that logo down to no more than .25" or 0.5mm tall and see what happens with those lines. take a look at what that looks like when printed on a black and white laser printer.
again, i think the wavy lines work well as a branding element. they're very interesting and could be used in a number of ways. but i don't think they work well in any logo. they're too fine and far too long.
btw, both of the logos look exactly the same ratio to me. measure the ratio of the height to width and there's very little difference, so i'm not quite sure what you mean when you say the old logo is 2 times wider than the new one.
I really like the way the wave looks on the "new" version. It's refreshing. Just concerned with how it would scale or look in 1 color.
I hate to say it but none of these are very effective logos.
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Powerpoint is not a design application
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The Salon Design Tech
Honestly? They look like designs that were really not well thought out. I almost think you should erase these all together and start over. Maybe start out doing some thumbnails before executing them to the computer.
The font choice is just too generic. Overused.
The wavy lines don't look good there. As though they were just drawn quickly to show some sort of effect, but it isn't working as a result.
I would start over, IMHO.
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"I am not sick. I am broken. But I am happy as long as I can paint." ~ Frida Kahlo
www.onegirlcreative.com
It is always good to hear others!
When I started to rebrand I new it would be very difficult for me because I do not have lots of experience, I am not a full time designer and the client don't let me do whatever I want (maybe every time will be that way :-).
You are right: I have to practice more hand drawing. Some times I start at the computer instead on paper.
Thank you!
One question:
Onegirlcreative and Natobasso, how long do you take to do a new logo? or to re-do an old logo?
Logos vary. Some don't take long because the client likes the first thing you show them. But on average, at least a couple weeks to sketch, research, present, edit (rinse and repeat).
Please read this article on this site before you start, because what you've done so far does not really qualify as a logo:
http://creativebits.org/what_is_a_logo
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Powerpoint is not a design application
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The Salon Design Tech
Such as the client's needs, for one, and the complexity of the logo design. Sometimes when I'm having problems with a design, I step away from the computer and just do thumbnails. Lots and lots of thumbnails—habit from school, I guess.
If that doesn't get your juices flowing, go to your local grocery store. Supermarkets are a plethora of graphic design. I almost always get inspired when I'm feeling "blocked."
Otherwise, no one certain logo takes a specific amount of time. They're all different and unique—once again, depends on the client.
You'll get there.
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"I am not sick. I am broken. But I am happy as long as I can paint." ~ Frida Kahlo
www.onegirlcreative.com
Wandering the grocery store. What an innovative idea, onegirl.
That's what I like about this site--others' perspectives and their work-throughs the BLOCK times.
"Without deviation from the norm, progress is not possible."
— Frank Zappa
"Art -- the one achievement of Man which has made the long trip up from all fours seem well advised." - James Thurber