Re-Branding
Cameron (34 points) | Wed, 2009-11-04 03:24I designed my original logo with no experience, and it is about time to re-brand.
I own a sign company that specializes in vehicle wraps, however we offer a full spectrum of other wide format printing services.
This is in the beginning stages, any suggestions and critique would be appreciated. thanks.
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I like none and I think that shades made your logo unnecessary heavy.
yes I'm brazilian xD
Agreed that none are working.
I would sketch out some thoughts, focusing on your key message: large output printing as your company name does not say this.
Good luck. Never easy designing for yourself.
"Art -- the one achievement of Man which has made the long trip up from all fours seem well advised." - James Thurber
Bah-pah-bah... Bah-pah-bah... (color palette thing spinning around)
Bah-pah-bah... Bah-pah-bah...
Doo-to-doo... Doo-to-doo... (color swatches flying away one at a time - aligning themselves across the bottom of the screen)
Doo-to-doo... Doo-to-doo...
Dancing letters across the screen:
"Try our FRESH popcorn (dancing popcorn bag caricature) or THIRST-QUENCHING Coca-Cola! (dancing drink cup caricature)... The show starts in two minutes..."
Know what I'm saying? Reminds me of one of those '60s intermission things you'd see at the movies or on Turner Classic Movies late night. Could be really cool if executed properly. The colors on the top one are dynamite - I love it. Matter of fact I'm stealing it for possible future use. Not working as a logo unfortunately. Technical problems would be the sideways "the" - I'd just put that on top at the same size as "co." and do everything in the same font. Love the idea of the wheel, because you slipped in a fresh version of the color palette without using the standard rainbow blends every production facility (and most printers) always fall back on. You need to rethink the execution, imho. I'm okay with all the pieces - but not the whole (if that makes any sense). Take these general ideas and present them in a new light somehow.
Thanks, keep the comments coming, every little bit helps. I will have a couple new ideas up in a day or two.
My girlfriend thought the color palettes were for makeup refill, she was actually looking for the pastel ones on the top part. You don't happen to offer them in your shop? she's not gonna stop til she gets 'em...lol.
Anyway, the theme doesn't seem to suit the target, If you didn't mention it was a printing shop or have the word 'graphics' there, it would definitely look like you're either advertising a makeup brand or selling watercolor paint.