Rework of xpose logo
biwerw (19 pencils) | Wed, 2007-10-24 16:59Here is a reworked version of a logo I posted earlier.
Info:
Awareness campaign aimed at creating an alternate form of graffiti. "Light Graffiti" is accomplised by moving a light source or sources around in front of a camera set to a longer exposure. You can create many of the same forms using light trails that conventional graffiti artisits create using spray paint. Another part of the campaign is to create a public portal (specific to this art) these artists can upload thier work to. As far as the name, it is contrived from areas of the campaign.
1. Using a long exposure to capture the work.
2. Artists can get their work exposed by uploading to the site.
3. The actual long exposure photography exposes non-existant light trails to the human eye.
The pixelation is used to bring fourth the concept of digital art being exposed on the web.
____________________________________
Graphic Designer - Multimedia Designer
-=- www.williambiwer.com -=-
Commenting on this Image is closed.
not working because it says nothing about what you're promoting. Isn't a graphic with a "light trail" an obvious solution?
I agree it is a solution but I beleive it would be way to cliche. The logo is supporting the whole awareness campaign from the work with the light to when it is posted online. The light trail would only really cover the concept of the photography style.
____________________________________
Graphic Designer - Multimedia Designer
-=- www.williambiwer.com -=-
You've shown no progression from your previous post. TIlting the type doesn't count.
This logo says nothing about art, artistic expression or anything to do with creativity. The "digital" graphic you've tacked on doesn't even look like pixels, it looks like mosaic or tile work.
How exactly does "creative digital urban art" get expressed by a gray clip art cityscape, gray square tiles and this odd "po" letter combination stuck in the middle of it all?
"Too cliche" is only limited to your own creativity. I just think you've got the greatest and most creative opportunity with this client and you're stuck on this visual that has no life to it.
Here is my problem. The pixels is at one scale, the background is at another (more detail), the type uses bold curves, again a different style. Even though the logo is monochromatic still feels too busy and complicated because of all these styles together.