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IS444's picture
6 pencils

RGB vs. CMYK

IS444 (6 pencils) | Sun, 2011-01-30 09:50
Member's Forum

QUESTION:

If a logo is going to be used online and in print. does one choose CMYK or RGB when building the design?

TIA

Commenting on this Forum topic is closed.

Ivan's picture
Ivan | Sun, 2011-01-30 19:22

Start it with CMYK, then convert to RGB. The other way around you may get unexpected results.

IS444's picture
6 pencils
IS444 | Mon, 2011-01-31 01:59

NICE. thanks.heres another question- when you finish a logo what files do you recommend sending to the client? (considering all of the different useage for said logo)

-noob ^__^

caoimghgin's picture
845 pencils
caoimghgin | Wed, 2011-02-02 18:42

You should send the vector version. Safe bet is EPS format.

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Without my sense of direction, I don't know where I'd be.

gwells's picture
1711 pencils
gwells | Thu, 2011-02-03 15:01

i send the client every version i think they will want to use.

EPS with pantone colors (if applicable)
EPS in CMYK
EPS in black (and/or grayscale)
EPS in white
JPG RGB
TIF CMYK, RGB, Black/GS, White
PNG (transparent) RGB, Black/GS, White
GIF (transparent) RGB, Black/GS, White

that's a starting point. you can give the client instructions on which version works best for what usage.

Jframe2002's picture
91 pencils
Jframe2002 | Fri, 2011-02-04 19:29

I usually ask them what file type they want, and send them:
.EPS,
.whatever they asked for

If they don't know... (some clients are not format literate) I send them:
.EPS
.JPEG
.PNG

Art D. Rector's picture
2771 pencils
Art D. Rector | Sat, 2011-02-05 20:43

I send...
EPS - cmyk & PMS (if applicable), black, gs and reversed
JPG - rgb

You can overwhelm an unsophisticated client. Especially if the logo has horizontal and vertical versions and a mark that can run solo (do the math... that would be 18 versions total). I used to give them more, but lately I've been cutting back. If they need gifs or pngs - they can call and spend a little more.

monkey1979's picture
684 pencils
monkey1979 | Sun, 2011-02-06 11:39

I try to make it easy for my clients.
I create a series of folders: 'For Web' (png, jpg, gif), 'For print' (eps, tiff, CMYK and single colour), 'Large Format' (eps), 'For email' (gif, jpg, png), and supply a small, medium and large logo in the web, print and email folders.

—

living on dreams and custard creams.

gwells's picture
1711 pencils
gwells | Mon, 2011-02-07 17:29

you always have to gauge your clients' sophistication and needs, but I can't imagine charging them more for multiple file formats of their logo. It takes almost no time at all to create multiple formats. and to me, that's part of what they're paying for, all of the basic formats they'd need.

Art D. Rector's picture
2771 pencils
Art D. Rector | Mon, 2011-02-07 19:48

Key word in that post is "almost". :)

Guess it depends on the designer. There was a time when they got a logo sheet with a bunch of black only versions in different sizes and that was it. So I don't feel too guilty giving them every different version in eps and a jpg for the web and their email. That's enough - nobody is complaining.

humpakistani's picture
3 pencils
humpakistani | Fri, 2011-03-11 05:31

i Always prefer RGB it looks the reality of the Colours and i think it is one of the best combination of the colours .

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make money

JimmyInHB's picture
3 pencils
JimmyInHB | Fri, 2011-03-11 06:28

It depends on if you want a consistent color or not.

RGB color should be used for display screens
CMYK color should be used for printing purposes

RGB has a larger color gamut than CMYK, therefore you'd want to design your logo in CMYK to ensure it will fit BOTH printing and display color spectrums IF you want the color to be fairly consistent.

It is important to note that just because you're able to convert the color to RGB and keep the color consistent according to ADOBE and even on your screen, you might notice two completely different colors once you have the printed piece in hand. There isn't much you can do without extensive color experimentation to find the matching color values.

Jimmy // Full Color Printing

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