Safe sex campaign #3
Manny Cruz (47 pencils) | Sun, 2006-03-26 21:15
I'm just and ordinary guy with no experience whatsoever in design or copywriting. I don't own a Mac nor do I have any experience in the use of ANY design programs. I don't consider myself a designer or a copywriter by any means. I just seem to have an innate passion for coming up with ad ideas which I personally feel have potential, but would like to receive the candid opinion of all of you who are well-seasoned in the areas of design and copywriting. I would very much like to pursue my passion further by learning some design programs and perhaps buying a Mac, but would first like to know from all of you who have taken the moment to look at my work whether or not you feel that I may have some potential for this work.
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I get that they're a couple condoms, but why are there two. Why are they places where they are. It seems random. It's an ok concept, I suppose. It just doesn't seem to communicate anything other than what the words are saying.
You're actually right now that I look at the ad again. About the randomness of the placement of the condoms. What was I thinking? I have no idea. I think I was just a bit too eager to just get the concept out there and thats not a good thing. As for the reason why there are two condoms...I don't have much of a personal stock photo collection if any at all and it seemed that at the time I was browsing stock photo websites that image of the two condoms was the best resolution photo I could locate. More often than not I have the most difficult time trying to locate images that mirror those that I visualize in my head. Its a bit daunting at times and I usually have to end up using whatever it is I can get. All in all, your critique taught me a valuble lesson which is not to be so eager to get a concept out there at the risk of having that concept overshadowed by lack of creativeness that will certainly prevail. Thanks much John
Manny Cruz
don't know if you've tried, but www.sxc.hu is a totally free stock photo site. Also, try istockphoto.com. You can get images for usually 1-3 dollars.
The copy spoonfeeds the reader. The visual isn't interesting. There is a concept, but there must be a way to present it in a more interesting way. The initiative is good. Don't give up!