Salvation Army
johnwdefeo (43 points) | Fri, 2008-04-11 21:49A print advert for the Salvation Army.
John W. DeFeo
Brand Development & Creative Solutions
www.johnwdefeo.com
Commenting on this Image is closed.
Top 10 posts
- Creative business cards Part 1, Part 2, part 3 and part 4
- Snow Leopard desktop pictures
- Change background color in Photoshop and Indesign
- Windows 7 wallpapers
- Keyboard shortcuts in OSX
- Interview with Rob Janoff the designer of the Apple logo
- Does sex in advertising sells?
- 66 truly great minimalist ads
- Arabic calligraphy
- Transparent gradient in Illustrator
Categories
- Acrobat (10)
- Branding (20)
- Competition (4)
- Drupal (3)
- Ego (31)
- Firefox (18)
- Freehand (8)
- GMail (31)
- iLife (2)
- Illustrator (49)
- InDesign (53)
- Inspiration (211)
- Interview (9)
- iOS (18)
- iPhone (30)
- iWork (1)
- Mac OS X (247)
- Off topic (56)
- Operation (76)
- Opinion (141)
- Photography (17)
- Photoshop (216)
- Print (10)
- Project (16)
- Quark XPress (4)
- Review (102)
- Toolbox (172)
- Twitter (6)
- Webdev (136)
Creativebits is a blog about creativity, design and Macs. We also have a critique section where you can post your work to get opinions and a forum to discuss any design related topics.
Recommend us on Google
Latest critique
Active forum topics
Marketplace
Mediabistro | All Creative World | Inside Network
Jobs | Education | Research | Events | News
Advertise | Terms of Use | Privacy Policy
Copyright 2011 WebMediaBrands Inc. All rights reserved.
You had me until the last phrase in your copy. The old "you can help this child, or you can turn the page" entered the advertising lexicon decades ago as cynical shorthand for blatant emotional blackmail in ad copy. Your piece is very effective without that phrase, so I'd advise you to delete it and end on "Will you answer the call?"
With or without the edit I've recommended, you leave unanswered the matter of what action you want to viewer to take. Join the Salvation Army? Donate a sofa to one of their stores? Pitch a buck into the Christmas kettle? ASK FOR THE GIFT. Prime directive for charities.
Mara