Salvation Army
johnwdefeo (43 points) | Fri, 2008-04-11 21:49
A print advert for the Salvation Army.
John W. DeFeo
Brand Development & Creative Solutions
www.johnwdefeo.com
Latest critique
Active forum topics
On Demand Videos
Photoshop: From Ho-hum to Wow!
You can use Photoshop to bring out the magic of photos that are muddy, soft, or blandly composed.
watch a preview
On Demand Videos: Video tutorials for advertising pros and designers providing tools and information you can trust — and use — on your very next project. Subscribe today!
Creativebits recommends
You had me until the last phrase in your copy. The old "you can help this child, or you can turn the page" entered the advertising lexicon decades ago as cynical shorthand for blatant emotional blackmail in ad copy. Your piece is very effective without that phrase, so I'd advise you to delete it and end on "Will you answer the call?"
With or without the edit I've recommended, you leave unanswered the matter of what action you want to viewer to take. Join the Salvation Army? Donate a sofa to one of their stores? Pitch a buck into the Christmas kettle? ASK FOR THE GIFT. Prime directive for charities.
Mara