I wasn't too happy with what i had before.
Here a few more option with a better explorations of the ones a few you pointed out.
Do you guys think E section is a bit gothic.... let me know... I like the symbol.
Here's a quick like to what i had previously http://creativebits.org/ha_identity
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i'm still liking the overall feel of the entire B column, but it still feels a little off. and i'm not nearly as fond of the rest of them.
I like A2. B column has potential, but nothing there has "it" yet, IMO.
Do you want your company to be known as Hugo Amorium or HA? To me, Hugo Amorium sounds upscale and designery, like Hugo Boss or Armani. HA sounds playful and creative. I say this because if you use anything in column B, you can bet that people will not be calling it Hugo Amorium.
I like both, but think about what you want your business positioning to be.
I only like A1. But I think you should work more on an idea that would stick more.