Seriously Stylomagnetic !
captonjohn (347 points) | Thu, 2008-05-22 16:16Seriously Stylomagnetic !
Body Copy
Hyundai presents the world’s best car which is stylish magnetically. It’s Hyundai i-10 is based on Hyundai’s future high-tec cars technology which provides world class luxury & comfort to you & your dreams. A car which you haven’t ever seen in your dreams also is now for you in reallity.
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Kinda creepy with the eyeballs. Not sure that it is hitting the target market.
Work on your concepts. Make your titles BIGGER.
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Powerpoint is not a design application
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Dirt and Rust
I'd find another way of portraying the magnetic appeal of this automobile. As stated, the eyeballs stretching out from the heads of people we can only assume are at the sidelines are creepy. Might work in a medical journal--or the other ad you're currently working upon--but not with a car ad. Also, yes, enlarge that title; it is lost as is the text reversed out on the white screened bar.
"Without deviation from the norm, progress is not possible."
— Frank Zappa
"Art -- the one achievement of Man which has made the long trip up from all fours seem well advised." - James Thurber
yeah, it's a little creepy, especially with the optic nerve bundles attached and every single eyeball being the exact same eyeball at a different size.
plus the car is really small and not on the road, but part of the body copy. and the eyeballs are looking at the reader, not the (empty) road or the car. so the reader is the focus of attention, which is completely not what you're trying to do.
i don't think the concept is working, but the execution is also way off. it's like you found some elements you like and placed them in a photoshop collage. but you didn't actually make the elements work together to accomplish your concept. so it's not working in either way.
GOD.
Leaky Penny
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I'm going to print it out and eat it.
-Unknown Artist
the eyes aren't working. My Jr. High sketch book is filled with eye balls (I know 'cause I was reminiscing this week)... If your demographic is explorative 13 year olds you'd be on the mark. But really, I think most people of driving age have passed the eye ball fetish.
ugh... creepy.