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common's picture
39 pencils

Shoreline Market Logo

common (39 pencils) | Mon, 2009-11-16 04:53

Here is another food & bev client I'm designing for. Qwerty, these are working colors for now :p
Suggestions? Comments? Is it too cliche?

Commenting on this Image is closed.

Leaky Penny's picture
2612 pencils
Leaky Penny | Mon, 2009-11-16 05:12

Terrible terrible fonts. No contrast, too light, bad Photoshop filter on the lighthouse, cliches are the least of your worries.

I'm sure you can do better than this.

—

Leaky Penny
Check out what I've been up to lately!
http://petersonjoseph.com

I'm going to print it out and eat it.

-Unknown Artist

Bureauplus's picture
196 pencils
Bureauplus | Mon, 2009-11-16 10:30

It looks like a London UNDERGROUND logo without a sollid font, and stupid shading on the ring.
Compare it to other logo's, go in to it and why the gray background? (same question was asked me, now returning..:)

common's picture
39 pencils
common | Mon, 2009-11-16 13:37

Wow, I've never even taken the Underground - it looks just like it. I was going for a life saver (actual, not the candy), hence the stupid shading.

Thanks Penny, this isn't a joke. But I'll go another round (or 100 over here, at least).

Mintsauce's picture
1004 pencils
Mintsauce | Mon, 2009-11-16 21:30

Common,

Even if you decide to go with this, it needs a lot of work.

Your lighthouse is way to detailed. Most likely because you've taken an image of a lighthouse and applied Photoshop (or similar) filters to it, instead of drawing it. I remember when I started out I was enamoured with all the embossing and bevelling filters in Corel Draw. I very soon learned that this is not how you design a logo.

You need a simplistic concept. Right now you're all over the place. What's market got to do with lighthouses and life belts? You need contrast - dark vs. light.

I also suggest reading:
What IS a logo? | creativebits
Logo Designs: Simplicity Rules! | creativebits
Rant To all Potential Logo Designers | creativebits
Logos with a meaning | creativebits
All the Logo Design Inspirational Resources You Will Ever Need!

Need more? Google: site:creativebits.org logo how to

These should help you.

—

The Construct Agency
Building Creative Brands for People

common's picture
39 pencils
common | Mon, 2009-11-16 22:49

See, this is why I came here! Thank you for the advice! I can do simple, I just need execute (talking at my self, mostly). Thanks Mr. Sauce.

J

Leaky Penny's picture
2612 pencils
Leaky Penny | Tue, 2009-11-17 04:14

Sometimes it's not what you do, but how well you follow instructions. And seriously, judging by your other logo, you can do way better than this dude. Jump in head first!

—

Leaky Penny
Check out what I've been up to lately!
http://petersonjoseph.com

I'm going to print it out and eat it.

-Unknown Artist

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