Forgetting the copy, I didn't have a choice in what went in the ad.
The fact I made the background black was to do with interest on a page. These ads go in to boring white glossy magazines with blocks of copy in Times. This should stand out. Also, I didn't want to show the entire product. With quality products you never show the full item for more than a few seconds. Luxury cars, fragrances and jewellery etc..are always seen briefly. This hopefully will spark interest in the customer.
If there's a way to shrink the big block of "2-column" text I'd do it to add some much needed white space. Also the word Silverline in the "of power tools from Silverline" line is too closely algined to the nose of the 2nd power tool.
It's pretty ok.. Design does not seem to be lined up to the "introducing" above it. I don't like the soft edges on the drills. It especially seems awkward where the handle on the right drill is.
Another angle:
Have a drill bit, nearly dead nuts on center, tearing through the paper as it winds towards the viewer...high drama for an otherwise dry medium. Then, lose the black background--it's heavy and ominous--and run your headline and body text in the blacks and red. You'll achieve enough of a difference with an energetic drill.
"Without deviation from the norm, progress is not possible."
— Frank Zappa
Check out the original
Preview quality is crap.
Too much information on one
Too much information on one ad. Why black background? You can hardly see the product. Given the constraints this isn't half bad.
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Powerpoint is not a design application
Graphical critique
Forgetting the copy, I didn't have a choice in what went in the ad.
The fact I made the background black was to do with interest on a page. These ads go in to boring white glossy magazines with blocks of copy in Times. This should stand out. Also, I didn't want to show the entire product. With quality products you never show the full item for more than a few seconds. Luxury cars, fragrances and jewellery etc..are always seen briefly. This hopefully will spark interest in the customer.
Cheers
J
If there's a way to shrink
If there's a way to shrink the big block of "2-column" text I'd do it to add some much needed white space. Also the word Silverline in the "of power tools from Silverline" line is too closely algined to the nose of the 2nd power tool.
It's pretty ok.. Design does
It's pretty ok.. Design does not seem to be lined up to the "introducing" above it. I don't like the soft edges on the drills. It especially seems awkward where the handle on the right drill is.
Another angle: Have a drill
Another angle:
Have a drill bit, nearly dead nuts on center, tearing through the paper as it winds towards the viewer...high drama for an otherwise dry medium. Then, lose the black background--it's heavy and ominous--and run your headline and body text in the blacks and red. You'll achieve enough of a difference with an energetic drill.
"Without deviation from the norm, progress is not possible."
— Frank Zappa
It does exactly what it says on the tin.
It'll appeal to the market you're aiming it at and is actually quite appropriate.
Will it stand out from the crowd? Debatable...