Heya,
I'm creating a new logo for the sign and vehicle wrapping division of an existing print company.
Elements they wanted to try and carry through from their existing main logo are the light and dark blues i've used and also the square font if possible.
Any comments appreciated!
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What's with the snow? Why is it snowed in? I'd rather see something getting wrapped.
As Gwells noted, they are indeed supposed to be clouds. I think you actually knew this but chose to mistake it as snow to prove your point?
Clouds would have an underside to them. If the logo was floating on a cloud - we'd see the bottom of the cloud as well.
(i think that's supposed to be clouds, not snow)
I think it's good but sometimes cute enough for their business.
All cloud shape irregularity are wellcome but in this way it seems a little amateurish. Don't know if you need to go so further. Maybe must be other approach or not.
It has shrink problems too. The mixed black and light blue become gray on display and printed too.
"& vehicle wraps" font could be a bit more readable for shrink issues.
yes I'm brazilian xD
Thanks for the input, i'll try a few more things based on your comments!
If they're clouds, make them airy, irregular. Looks like a comical mattress to me.
Font is really heavy. Maybe something that occupies the same space but is lighter. Maybe outline instead of solid?
If this is a logo, it's too much type. can you lose the & Vehicle wraps.
Make it look like a sign, or a vehicle wrap, use imagery to say more. Don't rely on text.
Agree with Art and Jrosen, it looks like snow. you don't want people making that mistake.It has to be less ambiguous. The font is a little heavy, clouds should be light, airy, floating. This is a good start for a logo, just not the one you want to create.
Leaky Penny
Check out what I've been up to lately!
http://petersonjoseph.com
I'm going to print it out and eat it.
-Unknown Artist
Agree with Art and Jrosen, it looks like snow. you don't want people making that mistake.It has to be less ambiguous. The font is a little heavy, clouds should be light, airy, floating. This is a good start for a logo, just not the one you want to create.
Leaky Penny
Check out what I've been up to lately!
http://petersonjoseph.com
I'm going to print it out and eat it.
-Unknown Artist
i agree about the snow thing. but in this case i can look beyond that. id think that even the most nit-wit viewer would read "sky signs" and get that it was NOT snow.
i think the bigger problem here is the name itself. when i hear "sky signs" i think sky writer or those signs they pull behind planes...
i think this is a workable logo for its target demo. but thats just me
Agree with qwertyale re: the legibility of the smaller text.
Have you also tried reversing the division name from a blue cloud to see what that looks like? I like wgzn's idea of the smoky sky writing affect...I think that would be worth exploring as well.
"Art -- the one achievement of Man which has made the long trip up from all fours seem well advised." - James Thurber
To be honest, I'd just get rid of the blue stroke. Would end up much less fussy.
Miklad
'Keeps losing his mojo, then finding it again'.
Step 1 - use a different font. Try something a bit softer if you are going for an airy feel to this design.
Step 2. Change the clouds to resemble actual clouds (they look a bit comic-strip right now ... sorry) or lose them altogether.
I think you have a good idea for the concept, just needs a little tweaking!
Do you work at the print company this design will be used at? If not, why the hell can't they design their own logo? I wouldnt trust a sign shop to do work for me if they didnt have an in-house designer that couldnt even do a logo.