Ok, so I have had a great response from my first poster I submitted. Some good and some bad. I thought I would add this which was the other poster that got chose.
Let me know if you prefer this one to the other one? And what you think?
www.degrafik.co.uk
INNOVATIVE CREATIVE DESIGN
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I still think you havent licked this yet. What your missing is an idea. A lot of what this poster is about is symbols. Your headline says: Be free from Smoke: and youve got a partially hidden cig butt behind it that is not easily recognizable. I'm not too crazy about text that runs up the side of a layout, unless its short and too the point. I havent even TRIED to read this.
The white space is a good change from the last one. but now you just need to utilise it better.
my 2c
"Try not, Do! or do not, there is no try."
-Yoda
Yeah i think the type over the image is over kill, and an idea is definetly needed as opposed to just the cigarette being there let it mean something. At the moment its just an image. I like the contrast of the red on white . And the line on the side of the text can go i dont think its adding anything to the impact of the Poster.
+++ do you have xeal? +++
Don't focus on the quitting and cigarettes.
Focus on clean air, healthy people, use positive language.
This is just another generic no smoking sign with extra type.
Also for a poster, it's very bad plan to have vertical type as you're expecting people to stare at a wall with their head cocked to one side.
Scrap it, read the NHS Smokefree brand guidelines and start again.
www.jamnittygritty.com
I know what your saying about clean air etc I have another poster I'd like to share. I'll add it shortly :)
www.degrafik.co.uk
INNOVATIVE CREATIVE DESIGN