The softer side...mara06 (2755 pencils) | Tue, 2012-05-15 15:02
What's with all these empty gray critiques lately? Oh well.
It seems that the screened red I used in one of my client's magazine ads didn't sit well with some of you. I'm kind of seeing that now. That may be why I screened rather than opaqued, in an attempt to tone it down a bit while still picking up a color from the photo to add some life to an otherwise monochromatic piece.
But now for something else *really* completely different. This was the first ad I did for the same client. I gravitated toward a calmer palette. Did this work better? By the way, the color of the hairline rules was sampled from the very dark maroon portion of the floor pattern. I was hoping the client and I could stick with something simpler like this, not so much text, changing border colors to suit different photos, just to set the company's image and drive people to their website.
So, whatcha think? I'll be doing another series of ads for this client pretty soon, so your comments are all very helpful as I seek to refine this "look."
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