Some schoolwork I would like critiqued..
Submitted by andyk751 on Tue, 2008-06-03 16:12.
I am currently taking a course at the Art Institute of Pittsburgh Online Division. I am having a little difficulty with designing Corporate logos and was looking for Critiques on what I have complete. Anyone want to critique me and give me some pointers?

Welcome! Can you provide
Welcome! Can you provide more info about your logo? What kind of company is it? Basically, what's the creative brief. Then we can help you more.
Barring that, a few things to consider:
1. Ditch the gradient. Don't use them. You'll have so many printing headaches down the road and it just doesn't look good.
2. Start all your logo work in black and white. Get your shapes/forms together first before adding color
3. Think about how your logo will be applied from everything to websites to billboards to favicons and everything in between. Even embroidery. Your logos here won't work in most of those applications because your forms aren't well shaped and you have too many colors (see blend comment above)
4. Try not to be so literal with your logos. What does the company represent? I'm sure it represents more than just the initials of its name. That's what the logo should be.
Provide more brief and we can provide more in depth critique. Keep going with more attempts at this. :)
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Powerpoint is not a design application
Also, remember to keep it
Also, remember to keep it simple. A logo isn't very effective if its too busy. Like Nato said in the previous post, think about what the logo is going to represent. This means that its imperative to brainstorm a couple minutes and jot down potential ideas in terms of what direction you want to go with your logo.
In addition, learn your tools. I'm assuming your using Adobe illustrator? Learn the pathfinder tool. It does wonders to modify vector graphics.
Response
Guys/Gals,
Thank you so much for your input. Yes designmonkey I am using Adobe Design Premium Suite CS3. I am having a really hard time with this segment of my courses. What I know of this company is that primarily they deal with computer and network repair. The District Manager/right hand man to the owner is my best friend. I chose this company to use for my assignment. I've watched this company go from a small failing company to one with a reputation around this area and in the Army's PX's as being top notch performers. The owner decided last year to branch out into other sectors. They started as a computer repair shop and now they service multiple military contracts on the network side, they also have 3 full service cafes (serving the soldiers/civilians during training and Army schools) on Ft. Knox, they also provide services Staples as their preferred technicians. They also provide onsite services to local residents outside of Ft. Knox. Is this enough background?
Much better brief. No go do
Much better brief. No go do some sketches focusing on the stability of Fort Knox and the tech savvy that this company has, having come from humble beginnings. Come back with samples.
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Powerpoint is not a design application
Yes, Nat, and...
...give up on the idea of architectural columns to represent the word "column" in the company's name. It clearly means the military kind of column. Study up on the meaning of that, and you might get some fresh design ideas.
Mara
Actually...
Thanks for the input... But actually after talking to the president of the company, I found out that the meaning behind "Column" is just that, the main support of the structure for this business. He wants to be known for keeping all the local business (not just Ft. Knox) up and running (as well as all the citizens). When I asked him about the meaning of Column he told me that this is what he wants to depict. But the number six is the Military term for the Commander's vehicles, home, or office. It's a silly army terminology that I never understood.
Anyhow the class went well and I got a good grade. I appreciate all the help.
- Thanks Again!!
Andy
Clients need to tell
Clients need to tell designers what they want, not how to design it. Columns don't represent "up and running" they represent a static stability. An IT company is far from static, eh?
Just food for thought.
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Natobasso
dirtandrust.com
"Powerpoint is not a design application"
Of the ones presented, I'm
Of the ones presented, I'm leaning towards bottom right quadrant. It says linking, networking, etc., and I think with some more/alternate work up on it you could really land yourself a sharp-looking logo.
Elimination round: top left looks like a logo you'd see on a college jersey; gradients? (bleh); columns--sorry, too literal for what this company now seems to deploy; bottom left looks dodgy and reminds me of window blinds.
Stick with what I've suggested and modify it. Try placing the C6 outside of and wrapping around the network; take one of the linked circles and increase or decrease its size for differentiation, and so forth.
Have fun! Identity work is frustrating but is also one of the most rewarding when you see the brand you've developed displayed everywhere within a corporation--beginning with the window etching on the company's front door.
"Without deviation from the norm, progress is not possible."
— Frank Zappa
SIMPLICITY IS KEY!
SIMPLICITY IS KEY!