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stlphotog's picture
12 pencils

something new

Thanks so much for all the great suggestions on my 1st attempt at a new business card. After staring at it forever and going nuts (not to mention, practically blind), I took off in a different direction.

I'm hesitant to post this, but I can't figure out what it needs. Simple is good. But, boring and cliche are not. I'm also thinking about maybe doing a 2-sided card with just the pattern by itself on the back.

I agree the optical illusion thing is a bit of a double-edged sword. On the one hand, I don't want my card to hurt to look at, on the other I kinda like the implication that my work shows people a different way of seeing.

Suggestions?
Thanks again for all your help!

Commenting on this Image is closed.

Leaky Penny's picture
2612 pencils

This is actually pretty cool. Why is your name stuck together like that? That colour still seems a little too light to be honest, but I do like this one, easier on the eyes too.

Oh, some of the text looks a little squished, or is that just me?

Leaky Penny
Check out what I've been up to lately!
http://petersonjoseph.com

I'm going to print it out and eat it.

-Unknown Artist

spigot's picture
190 pencils

This is a definite improvement from the first round.

Some things I like:

  • Improved use of white space - I can now focus on your name and what you do.
  • It feels like it has more balance than before.
  • It's more unified
  • The hierarchy is a bit more defined

Some things that could be improved:

  • The hierarchy could be improved still more. My eye isn't sure whether to start at the top circle, or at your name. Perhaps make it asymmetrical with fewer apertures on top??
  • The kerning between your first and last name is visually disturbing.
  • The way the 'apertures' line up in relation to the 'conard' and 'photography' are also visually disturbing. when elements are only slightly off, it reads as a mistake. Try aligning them on both axes (I think that's the plural of axis...).

I'll also add, as a personal preference, that it would be nice to see a version that's a bit more dynamic... more contrast somehow - a brighter orange... or perhaps make apertures look slightly more like apertures by adding the blades...

qwertyale's picture
1834 pencils

don't like it simetric... it became obvious and "square-head".
you can obtain a dynamic equlibrium using different ellements just choosing a correct position.

the hierarchical grid didn't work as you need

need to adjust kerning/space between circles/letters

the typograhy is a disaster, don't force the letters, they are so sensitive :)

it's far from the best you can :) you need to relax and look the stars above :)

you can try a invisible curved line and center the ellements with grace :)

just sketch and sketch

yes I'm brazilian xD

www.jackmancer.com's picture
545 pencils

I liked the old one better. You've gone from something special to something normal, and a tad boring. The execution of your last one wasn't utterly good but I'm sure you could have made a really special businesscard with that idea. This is a safer choice, but I like it less.

If you want this one, follow advice posted above.

3dogmama's picture
1991 pencils

I'm with jack on this one...I preferred the previous one as well. I like your idea of flooding the back of your card with the apertures/circles...I think that would be pretty cool. I'd try black circles on the solid yellow.

You explored the route of placing your apertures in the "o"s but I don't feel that treatment is working...also agree with comment about kerning et al.

"Art -- the one achievement of Man which has made the long trip up from all fours seem well advised." - James Thurber

Art D. Rector's picture
2770 pencils

With apologies to qwerty...

I hate all.

The other one was close to a sale for me. This looks very forced - the idea is not working imho.

clintthepirate's picture
19 pencils

What about using a camera aperture closing or something. So that when it gets to your name its closed and it opens back up on both sides of the card. Like this http://web.uvic.ca/ail/techniques/aperture.gif

It would be the opposite of what you have going on, but it could be a sweet contrast with the thin font you are using

stlphotog's picture
12 pencils

Oh no! The dreaded "I hate all!" I wasn't that crazy about what was up here either, but I think I may be on to something? I talked to my printer last night and we discussed de-bossing the apertures which sounds pretty cool.

Still haven't figured out the back, but I like the closing aperture idea. Until I work on that, though, I had to get that first attempt off of here. So, here's to round 2!

Leaky Penny's picture
2612 pencils

The circles now aren't doing you any favours. And they're off too.

Also, is there a word under your name, I can't tell, because it's so LIGHT.

Leaky Penny
Check out what I've been up to lately!
http://petersonjoseph.com

I'm going to print it out and eat it.

-Unknown Artist

clintthepirate's picture
19 pencils

Is this the back? Where are you going to put your phone number or website?

Leaky Penny's picture
2612 pencils

That ain't a bad question at all.

Leaky Penny
Check out what I've been up to lately!
http://petersonjoseph.com

I'm going to print it out and eat it.

-Unknown Artist

Art D. Rector's picture
2770 pencils

First... listen to Leaky and Clint's suggestions.

Then - if you want to go this route - my suggestion would be similar to Clint's - use circles that look like real apertures. Forget the shades of grey because that just throws everything off. And instead of working down to your name and then faking the letter "O" - work backwards. You need a font that has perfect circles for the letter "O" (Avant Garde or there are plenty others). Type out your name using the regular letter "O" then build the other "apertures" using the outline of the "O". That will eliminate the clunkiness you keep getting with your faked letters. Also move "photography" down again - it doesn't work when it's crashing into your name.

qwertyale's picture
1834 pencils

this second sketch don't function yet

please I think you don't need to crossword your name. it's primal idea: unite logo and logotype

Just have an hot idea for you:

1) just create a ellegant series of circles you want.

2) if it's circle you can easily improve the bc with special cuts inside circles!
You create a real and original apperture bc :)

yes I'm brazilian xD

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