Sometimes the answer is in the brief.
spencereholtaway (75 pencils) | Mon, 2006-05-15 12:38
This is something I forgot.
I spent weeks worrying about how I visually differentiate between different quality moisturisers. Do I make it more elegant, more refined as the products get better? Do I include tons of information about why one is better than the other? Do I change materials? Do I embelish the labels as the quality goes up?
So I looked at the brief again. It was titled The good, the better and the best. Then I woke up.
Have you ever stripped a project down to exactly what the brief asked for, or gone so basic you're worried it won't be understood?
Spencer E Holtaway
Graphic Designer
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Spencer E Holtaway
Graphic Designer
Commenting on this Image is closed.
Yes, that is true. Sometimes just putting the brief in the right context does the job.
It's just lucky for me my degree wants to see R&D work for each project. In this case it will show all of my failures to make this work before I took it back!
Spencer E Holtaway
Graphic Designer
Spencer E Holtaway
Graphic Designer
Too copycat apple. Looks like the box my iMac came in
You can strip it down further.
I agree. Good. Better. Best.
Your typography is not helping your simplicity.
The non-designer crowd may very well think that the serif 'Better' is better than 'Best' set in a nice clean sans serif... Lots of my clients come to me with the impression that Serif = Highbrow. (and then we do typography 101).
Think Knoll. Keep it VERY simple. Some clean helvetica type perhaps? Alternately, your script for 'good' is nice, why not use that on all three?
I guess my point is that you can take it further by making it even more simple.
Don't get too down by the apple comments. Though they do a hell of a good packaging job, they did not originate simplicity (again think Knoll).
i agree with above.
and anyway "Better" stands out the most, as being in the center and having the clear contrast, bold type.
i like keeping a simple idea but i dont think the 3d cubes are working here.
it looks a bit technically.
how about making a medal podium. like the olympics.
this way you could keep in the center the best one.
and maybe using the same typography for all of them.
but i still think you need something to say moisturiser.
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always outnumbered, never outgunned
I think white and clinical packaging says 'moisturiser'. Have a peek in the supermarket and you'll see a lot of it is mostly white (Nivea, Neutrogena, etc).
As for the typography getting stripped down further, I would have loved to do that, but I felt I had to compromise given the 'cheeky' solution I came up with. Also my portfolio didn't have enough demonstration of creative typography and this was the perfect chance to use it.
I think the Apple thing comes from the way I set up the camera, lighting and ground materials. It does look a bit like something from the website or printed materials. I'm not too worried about this though. The scale is another thing. The measurements make the packages sit at 80mm high. Any bigger and it would be a the G4 Cube all over again!
Thank you for your constructive criticism - it's been very useful, but I'm afraid it might be worth ending the thread now as I'm heading into college in half an hour to hand in my final degree portfolio - a day that I thought would never come but came so quickly!
See you in the real world,
Spencer E Holtaway
Graphic Designer
p.s. Shawn, if you ever want to use my 'good' typeface, you'll have to fly me out! I'm glad you like my handwriting ;-)
Spencer E Holtaway
Graphic Designer