Ok somethings wrong i know that but i dont know what, the colour the font the tagline? Thanks in advance
Matt Davey - Graphic and Web Design www.mdfolio.co.uk
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Theres a lot of things here that are fighting each other.
Did you work with a grid when you was doing these?
I personally would take the person off of this unless its really important. The arm is completely throwing everything else off. The Sophic feels like it's being squashed in at the last minute, which obviously should feel like the first thing being the company name.
If it was me, I would make the Sophic line up with the tagline, remove the person and have 2 versions of the logo ( per colour ) . One with the background shape, and one without, so having the text coloured instead. Sure, you're going to lose a concept (which doesnt quite work for me yet ) but I think you'll gain more by having a cleaner logo.
IF you have to keep the person in:
1. push the tagline to the right more so it lines up with the 'c', you might need to push Sophic left to make this work without conflicting with the shape bottom right corner.
2. Tidy up the letter spacing on Sophic (I'm looking at the gap between h/i )
3. If you find the corner is prooving difficult when moving the tag to the right, do that 2 square / 2 rounded corner shape trick. So your top left/bottom right corners will be 90° corners instead of round.
Tricky one, but good luck with it.
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Without the person surely the logo will loose its meaning?
Matt Davey - Graphic and Web Design www.mdfolio.co.uk
At the moment, Imo the person doesnt add enough anyway. I had to read the tagline to know why the person is there, and even then it doesnt really add anything its more illustrative than meaningful. When I saw the logo in the latest critique box in the column, I first thought the logo was designed to look like a credit card size device, like a hotel door keycard or something like that.
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it dos't have to be THAT person.
it would be a good thing for pulling out and making a 'character' for brochures. not sure about sqished up text
It would be better to use the person with the logo as part of other items (like on brochure or business card) . I just feel it doesnt work as part of the logo itself.
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Will Try a redesign! Any ideas?
Matt Davey - Graphic and Web Design www.mdfolio.co.uk
I think when a logo is for a professional business service, cleaner logos work better.
Concept Idea
Look at the Vodafone logo, look at the Mac Creative magazine Logo. I like subtle, but clever logos like theirs. Look at the i in creative . Look at the O's in Voda's logo. Another nice example is Ivan's AOTW logo
What i'm thinking is, the company is about advice, advice being a service which involves a lot of discussion ( a bit like voda's ).
What about incoporating a speech mark or a something that would instantly be seen as talk/advice into the logo?
Just an idea!
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I'd start by removing the tagline. It's an afterthought for this logo and it's throwing everything off, IMO.
Remember, the logo represents the brand, it isn't the brand itself. This means it doesn't have to say what the company does -- that's what marketing is for.
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Powerpoint is not a design application
My latest web design work
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Dirt and Rust
I don't like the logo because you have stolen my company name which has been incorporated since 2004. I would recommend picking another name.
http://www.sophicinc.com
I'd love to see how you were able to register that company name with the patent and trade office considering it's a word in the dictionary.
\Soph"ic\, Sophical \Soph"ic*al\, a. [Gr. , fr. wise, wisdom.] Teaching wisdom. [Obs.]
Don't forget to email 'Sophic Systems Alliance, Inc.' which was founded in 1993 to tell them that they need to get a new name as well. How about Sophic Technologies, Inc?
Better yet, I'd talk with 'Sophic Design'. But then again, most lawyers don't like to touch trademark and copyright cases without registered documentation from the U.S. Parent and Trademark office. Have fun in court.
Its ok the company rejected the name and stolen would imply that i knew about your company. It didn't come up when i googled it and companies house didnt find sophic marketing advice. Sorry but i didn't choose the name ive just the designer man, don't shoot the messenger.
Matt Davey - Graphic and Web Design www.mdfolio.co.uk
Actually this isn't true in the eyes of the law. It's common practice to research names before trademarking them. Go to uspto.gov and do a search for your name; you'll see if anyone else is using it. It's up to the owner of a company to make sure he/she isn't breaking any laws, not the other way around.
What saves you from litigation is if no other Marketing firms have your name. Trademarks can be shared if they don't confuse the consumer or marketplace, ie. if they are in different industries.
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Powerpoint is not a design application
My latest web design work
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Dirt and Rust
I will tell them, nice site though..
Matt Davey - Graphic and Web Design www.mdfolio.co.uk
sophic, you are kidding with the *stolen company name* right? puhlease. NRG, thanks for backing matt up on that one, i laughed hysterically ;)
at anyrate, the person is def weak and has to go. Its too flat and reminds me of a bathroom door at United Artists.
Im not too crazy about your tagline/slogan as well. Marketing advice, if taken heed to, is already expected to be from experience no? Is tere a guy named *phil* that works over there? ;)
In my opinion - start over bruv