SORRY!
Hey all,
Sorry for reposting, but I was trying to replace the original image with an updated one and I deleted the whole post by mistake. I updated the logo with most of your comments except for making the O's stroke thicker because it just didn't look balanced.
Anyway, to refresh, I have a client who is opening a Body Care shop and I came up with the name 'Spooma Body Care' because it means foam/bubbles in Spanish. I am trying to make the O's look like bubbles yet maintain their appearance as O's.
The things I changed in before and after are per your comments which were:
1. fix the kerning between 's' and 'p'
2. remove the glow/shine effect on the bubbles
Personally, I like the effect on the bubbles. But lemme hear what you think.
Again, sorry for deleting the previous critique, I didn't do it on purpose.
Thanks again in advance
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I like your logo...I actually preferred it with something in the bubble (maybe not what you had...but something similar). My only critique would be to try a version of it with the "P" and "M" right up against the bubbles....and just play around with the kerning in general.
Spacing is much better.
Spacing is much better. Comparing them I think I prefer the version without the effect. I think the effect is too fuzzy for a bubble, bubbles are more reflective. Maybe there is another solution somewhere. I don't have a problem with the stroke since bubbles are delicate by nature. Nice work.
This version is better but
This version is better but their is a spacing issue with the S, P and bubbles.
What country or state is this spa? Unless it's in a highly hispanic area, I would advise changing the name. It sounds, how do I say "spoogey".
Noted but...
I understand what you are saying about the geographical area, but I don't think that matters much in our society, I mean, it's not so Spanish that people can't pronounce it.
This kind of play on foreign words is a part of Americana. I mean, who knew what Honda, Nintendo, AltaVista or Reebok meant when they first came out? Today, they are household names.
“Imagination is more important than knowledge. For knowledge is limited to all we now know and understand, while imagination embraces the entire world, and all there ever will be to know and understand.” - Albert Einstein
It's not so much the
It's not so much the hispanic feel or the word being hard to say, neither matter as much as the word coming across... perverse? When I read spooma, I don't think about spa therapy... I may have my mind in the gutter so to say. Anyone else feel me on this?
I do like the look of the logo. The S and P need to be closed in a bit towards the bubbles though.
I'm done.
change the emphasis ...
... from the the letters "SP -- MA" to the bubbles, or at least more balance between letters and graphic. You have color on the letters, I suggest you consider the spot color be placed on the "OO" bubbles. That's the visual focus, and the fun part.
The two smaller bubbles up top distract from the legibility of the other bubbles as O's ... so I recommend deleting them.
The letterspacing is too wide and that decreases the legibility. If you use the technique of substituting a graphic to replace a letterform, I think success will be in removing or adjusting just those elements needed to trick the eye in seeing a unified word.
As a quick example of what I'm saying:
Spooma is a very memorable name. It also has whimsy. I think your concept of integrating the bubbles into the letterforms captures both the unique quality of the name and also the wit.
Thanks
Hey garyW, I like your suggestion about removing the top two bubbles. I will give it a try and see if the client likes it as well. Although, I do like having the bubbles about the same size. Thanks for your help.
“Imagination is more important than knowledge. For knowledge is limited to all we now know and understand, while imagination embraces the entire world, and all there ever will be to know and understand.” - Albert Einstein
Why so much kerning on 'body
Why so much kerning on 'body care'? Feels awkward to me. Otherwise I like the change you've made.
I would ditch the 'transparency' effect where the two largest bubbles cross. This opens up the potential for your cards to look very different on different print runs and doesn't seem worth that risk to me.
I agree too that the two smaller bubbles should go as well.
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Powerpoint is not a design application