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CSkjott's picture
19 pencils

Sponge factory

80 yr. old sponge manufacturer. A rehash of what was just squished fat HELVETICA in a pill shaped box.. Machinery Process Variety

MONEY is but a rude interruption of the really meaningful.

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Anders's picture
413 pencils

I'm sorry, I thought this was the old logo.

CSkjott's picture
19 pencils

You need schooling in fonts? Actually only good if it looks 'old', as it should have been then.. easy transition

MONEY is but a rude interruption of the really meaningful.

CSkjott's picture
19 pencils

Brief incl. Tradition, Process, Product variety, Stability

MONEY is but a rude interruption of the really meaningful.

Art D. Rector's picture
2771 pencils

Do all the letters like the sp. Still going to be a little light for my liking - a bolder font would help, imo.

qwertyale's picture
1835 pencils

> this approach is mainstream and bit older, you know it.
> bold the line/letters
> try to deconstruct a bit, making base of "s" a little short, the same on top "a" line.
> try a short dashed line, not continuous like now, to make it like sponge empty spaces.
good luck =]

yes I'm brazilian xD

www.jackmancer.com's picture
545 pencils

This doesn't look unique at all, sorry.

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