Stop AIDS with Marrige
Touraj Sabery Vand (151 pencils) | Thu, 2006-05-25 07:48
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...so we understand what this is supposed to be. I presume it is a billboard ad campaign, and as that I think it works quite well, but as I am not positive I can't comment further.
So people who are married don't f**k around?
Need a bit more info as the geography will obviuosly affect the perception in this piece (ie, some countries = more than 1 wife) also the demorgaphic, basically give us the low down, as without that, our opinions mean jack.
As an advert, this is very unclear to the audience. What is it that you're actually trying to say " Hey, get married and you wont have aids?!? ".... I really dont get what you're trying to say here.
Also, I think its spelt "Marriage".
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I have two points of view on this item for critique.
First, I'd like to say that the graphic itself is very good. I've been involved for many years doing pro bono work for a client based AIDS nonprofit. I've seen the iconic red ribbon used in many imaginative graphics to promote awareness, education, and fundraising events. Although the 'string tied on a finger' is a visual metaphor of a 'reminder to do something', the ribbon icon has been used creatively here on the issue of AIDS & Marriage.
But that imagery is ambiguous... does it mean a bonding to AIDS rather than protection from it? As a wedding band, is it saying that it's embracing AIDS awareness or isolating those who are HIV+ by monogamy, or preventing HIV- from coming in contact with it? This is where the headline needs to be direct and reveal the truth in the imagery.
Second, if this is an ad or poster, the headline "Stop AIDS with Marriage" needs something to back it up. Something is needed to validate the claim --- a website address to go to for statistics, a quote from a noteworthy AIDS researcher, a subhead that provides some factual information... something. The claim that "Stop AIDS..." is hollow without something to support it. Marriage lowers the rate of acquiring AIDS because monogamy lowers the risk. Education lowers the risks. Funding research and new pharmeceuticals lower the risk. If this ad is to heighten awareness then there needs to some source of factual information or a call to action that gives the viewer the means to get it.
These same comments about lack of your lack of background / description were made about your last post. CB should have some sort of note at the top of the critique section regarding giving background / objective info since it is too much for some to remember.
www.dakeat.com
i agree.
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Now it says the opposite for me. I'm reading left to right, top to bottom. in that case your work means to me: Get married and as a surprise gift you will get aids. ...mkay...thanks, no thanks.
the way i see it
is that marriage is based on trust, and trust is an issue close to the aids problem.
people who want to marry, get tested (at least at some point before the marriage) and if they stay faithfull, they dont have to worry about geting aids. and because its good to be optimistic, we already asume that you are married to stay.
its not quite unclear, to me it resonates. and i agree the ribbon is used ingenously here. thats a thumbs up.
i like the fact that the ad takes the condom out of the equation.
i mean, im so tired of having the condom as answer to everything aids related.
another thumbs up.
what i dont condone in fact is the idea that somehow the ad implies that young people should or could marry, take that a little further and you get to the issue of sex before marriage and what you got?
A church anti-aids-pro-marriage-no-sex-before-wedding ad.
I think what the ad is missing is just a little cross, in the corner.
Or, if you are of a different belief, another religious symbol to put it in context. Its almost there anyway. Its just a matter of adding the dot of after the statement, if you accept the metaphor.
To conclude, the ad has presence and message.
But it lacks the context and the brief.
Still, I am sorry to see that Touraj Sabery Vand does not have anything to say.
Dude, this is a forum. You are like trying to swim without getting wet
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always outnumbered, never outgunned
in my opinion, the term AIDs and marriage should not be in the same line. period.
The artowrk is great individually speaking.
in my opinion, the term AIDs and marriage should not be in the same line. period.
The artowrk is great individually speaking.
in my opinion, the term AIDs and marriage should not be in the same line. period.
The artowrk is great individually speaking.
sorry for the triplet post. no idea how that happened. ivan work your magic ;).