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Neither.
Leaky Penny
Check out what I've been up to lately!
http://petersonjoseph.com
I'm going to print it out and eat it.
-Unknown Artist
the worst airline logo ever.
yes I'm brazilian xD
What they said.
Can you keep the numbers and get rid of the logos?
16 billion colours and you choose the one i cant create !??!
Wow. You guys are harsh.
really, neither one of these does anything at all. but neither solves any problems and both create new problems.
I'm not here for solve problems to anyone...
All we come for learn.
yes I'm brazilian xD
Do or do not, there is not try.
Leaky Penny
Check out what I've been up to lately!
http://petersonjoseph.com
I'm going to print it out and eat it.
-Unknown Artist
Use the Force, Luke. And a pencil and paper before the computer.
Haha, Don't worry, your time will come. I'm going to post up some typographic exercises I did...without sketching!
Leaky Penny
Check out what I've been up to lately!
http://petersonjoseph.com
I'm going to print it out and eat it.
-Unknown Artist
You definitely need to try again. Serious question here: how much time did you spend on this?
What's really ironic about several of these comments, is that they're worse than the logo that the comments are criticizing. The art student did a better job designing than the critics have done providing constructive feedback.
It's oh so easy to say something is terrible, and try to be funny, than it is to actually provide helpful, intelligent feedback. That actually requires talent.
I echo those comments that suggested trying further typographic exercises. The first logo is too simple, and abstract, but not in a clear creative way. Independent of any text, it's not clear what it is. It might also be hard to work it into a usable lockup for a prospective client's materials.
That second logo is just slightly italicized text. It doesn't look or feel like it's actually being stretched. Think about those onomatopoeia exercises where you have to visually display words or sounds like CRASH, BOOM, CRACKLE, SPLASH, etc. This is one of those instances where the visual should feel and sound like something really stretching.
I think that's a great comment, really I do.
I think though, sometimes it's not the fact that "Ooooo, im on teh interwbz and can do whatver i wants to do" it's the fact that these designs just seriously make. me. mad. I'll be honest here.
When I go to design, I set a high bar for myself, and through every draft I'm thinking "could this be real? could this work in a market?" and when I look at this draft all I see is a big "NO." And if you can't see it being strong in the market or industry, why would you take to be critiqued?
One of my professors said something very important to me that I carry everywhere: "I don't listen to the artist about what they have done with their work, I listen to the work itself. You can tell me you spent hours and hours on a project, but if the work says something different, I will always believe the work over the artist."
In my opinion, I look at the piece and it says "I was thrown together- there was little thought in my concept, construction, and execution. There was little thought to my success outside the assignment and outside the realm of 'student work'." The idea of spending little time on a project and then asking people to critique it just really bothers me.
+ 10
Next time I'm in DC you and I are going for a beer bud.
Leaky Penny
Check out what I've been up to lately!
http://petersonjoseph.com
I'm going to print it out and eat it.
-Unknown Artist
Well said. I won't disagree with any of that. I can only add that it's important to be supportive and give the poster the benefit of the doubt in the event that this work truly was a genuine attempt at becoming a better designer through honest feedback.
I guess I just wish the follow up comment to me was your first comment to the artist. It was full of helpful advice and tough love.
truuuuuuue.
It's school. Have a BLAST. ie 70's styled retro logo with this guy as inspiration or the spokesperson of the airline:
"Art -- the one achievement of Man which has made the long trip up from all fours seem well advised." - James Thurber
That's the problem with a lot of people posting; they play it safe and don't push the envelope. For once you have a fictional project you are creating from scratch, and all that you do is modify some type ever so slightly?
Leaky Penny
Check out what I've been up to lately!
http://petersonjoseph.com
I'm going to print it out and eat it.
-Unknown Artist
When in University, my husband and I designed food packaging, with the fictional firm based in Hawaii...one of the names on the packaging was: Komaniwannalayu.
"Art -- the one achievement of Man which has made the long trip up from all fours seem well advised." - James Thurber
LOL!
agree with all that is said above,
I just think that when this chap posted these logos for a different company ( i think it was a hotel) you would of thought that the help we posted then would have been listened to. The fact that these look exactly the same but now for an airline shows that you have to be a bit harder with the critique, scratch that we NEED to be harsh with the comments, as aroberts said, could this be real? Yes it could, then the client goes somewhere else and tells their mates about you and word spreads and then NO ONE comes to you anymore and you have to look for a new career.
Its hard out there, you have to spend time on everything, if you dont have the time dont get involved.
Not enough sleep last night, ahhhh.
16 billion colours and you choose the one i cant create !??!
I'm a little late but the first one looks like an A that has gotten in some kind of accident, and 2... well lets just say it's very generic.