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btetzl50's picture
57 pencils

Suggestive Technique

btetzl50 (57 pencils) | Mon, 2009-03-23 14:14
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What have ya'll done when you encounter a client of small businesses that are still "malleable" (i.e. not 20 years in business) that come to you with inappropriately lengthy, drawn-out, wordy, cumbersome (you get it now?) names?

Is it appropriate to gently suggest shortening the name?

I've got a client with an operating name of 6 words totaling 39 characters, and no its not a law firm!

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mara06's picture
2548 pencils
mara06 | Mon, 2009-03-23 14:20

If their lengthy name fits on their check, what the hell do you care?

—

Mara

pokie's picture
1198 pencils
pokie | Mon, 2009-03-23 16:40

lol...

Ivan's picture
Ivan | Mon, 2009-03-23 15:57

I think you can suggest to create an abbreviation that they use in their communication. But as Mara said, don't sweat it. A long name can be a differentiator.

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