Quantcast

Ego

Ivan's picture

FWA awards 2007 winner: Get the Glass

I had the honor to judge this year on the FWA awards show. We had a lot of exciting material but one entry really stood out.

And, the winner is Get the Glass, an online advergame made for the California Milk Processor Board. It has been done by the US advertising agency Goodby, Silverstein & Partners.

Don't click the link if you do not have at least 15 minutes of free time to explore and play...

Ivan's picture

MacBook Air sniffs out the cool stuff

Against all odds the brand new MacBook Air isn't an ultrathin WiFi MacBook. Hey, we've had WiFi for like 10 years, what's new about that? It's so much more cooler than that!

The new MacBook Air features a sophisticated electronic nose called iSmell. It can detect smells and lead you to them via the brand new Mac OS X app SmellCompass.

iSmell

The iSmell is a similar device to iSight and it comes built in all Apple laptops now called MacBook Air and MacBook ProAir. For your Cinema Display's and now completely obsolete MacBook's you can buy an add on iSmell device that sits neatly on the top of your laptop and sniffs periodically. When it detects an interesting smell if alerts you on the screen and you can move around your MBPA to find the source of the smell. While some say iSmell is a little bulky we at creativebits don't mind as the nostrils double as pencil sharpeners. It's clear that Apple never forgets his main target audience — the designers. It's the little things, like these sharpener nostrils that make Apple products great!

It was expected from Apple to focus on the next area of sensory input after iTunes, iSight and iTouch. But I expect iSmell to be a flop, like the iPhone was. Nobody will buy a an electronic nose for 600 bucks... — commented Dworak.

Critics noted that the product name iSmell isn't particularly lucky as it sounds like you're confessing your geek hygiene habits, but the Apple marketing dept dismissed saying: "After the Wii anything goes!"

It is great when you're on the road and feel like having a Double Latte Grande Frapuccino and can't see the huge Starbucks sign in front of you. And, it's life saving at the Airport when you are desperately trying to find the public restroom. Love the innovative arrow device in SmellCompass that shows you where to go. It's all about user experience and Apple delivered again. — said Pogue.

Rumor says we can expect a brand new product called iLick in late 2008, which is essentially a trackpad that lets you taste objects on the screen while being able to navigate the cursor at the same time with your tongue. Some sources indicate a joint promotion with Hustler to launch the new product, but of course we don't care about rumors. I will only believe if I can lick myself!

Update: i6thsense will be released shortly after the keynote without an announcement. It will not be available at the Apple Store or anywhere else publicly, but according to a TUAW insider you will instinctively know where to get it.

Matt Davey's picture

Seams Store Open For Business!


The Seams Store is now open for all of your creative clothing needs. At the moment we are still just a few students so the more t-shirts you buy the more t-shirts we can buy and delivery and the choice of t-shirts will get better.

Once we get enough orders for a t-shirt we will order a batch and dispatch them immediatly this does not mean it will be weeks to get your t-shirt our batch size is very small and we should be ordering a batch tonight so include your order in that batch! Go to the Seams Store Now: www.getseams.co.uk

Seams Store Open For Business!

Ivan's picture

Advert Lover

advert lover logo

Allow me to introduce a brand new web experiment. AdvertLover.com is a new digg-like site that focuses on advertising related stories. Users can submit stories and the community can vote for the best of the lot. Since stories only get promoted if users vote for them and the site is brand new, you may not find any content on the front page yet. So you need to give your love to stories you like. See you on the other side.

Ivan's picture

Brand new Apple

No, it's not a new iPod. Neither a new Mac. It's a girl.

Ivan's picture

Code Interactive critiques the creativebits logo

You may remember this weblink that pointed to an article about what makes a great logo by Code Interactive. I've asked them to give me their review of the creativebits logo.

They said we have a great concept, but they think it can be a great logo! It received a 7/10 for the issues addressed in their description, but as they say it has the potential for logo greatness. Read what they had to say in detail.

Tigerstorm's picture

Creativebits nostalgia


Once in a while in life we humans tend to be nostalgic and we think about how it was back in those days when you were a bit younger, crazy and when you joined or started something. I'm guessing we all heard our grand parents saying "Ooh those were the days" or "It was better before"..

Ivan's picture

The man in the hot air-balloon

A man in a hot air balloon realised he was lost. He reduced altitude and spotted a man outside a pub below. He descended a bit more and shouted:

"Excuse me, can you help me? I promised a friend I would meet him an hour ago, but I don't know where I am."

Ivan's picture

Busy bee

I'd like to apologize for the lack of blog posts nowadays. I have a new job and I'm unbeliveably busy. I had no uninterrupted holiday or weekend for the last 2 month and many times I get home after midnight. But, I'm loving it! Because of my NDA I can't talk about the job. Let me just tell you, it's a kick ass advertising agency. I'm not sure when will I get my life back... I was even thinking about passing on the stick and sell creativebits, because i would like the blog to be continued as it was before even if somebody else was in charge.

I'm very happy to see the crit section striving with some great work however. If you haven't done it recently, do check out the works and drop your critique. Your fellow designer buddies will very much appreciate it.

JimD's picture

Congratulations CreativeBits

The November/December 2005 issue of Layers Magazine (an excellent design software resource, by the way) features CreativeBits in their Web Watch section on page 16.

While I would like to say congrats to Ivan, I feel I must say congrats to everyone who has contributed here since the launch of CB v.2 – since you all had a part in it.

Syndicate content

User login

Partner With Us













Latest critique

Fin-Tek