Teaser flyer for club launch.

I'm not sure what this is for... It looks kinda cool, but hard to judge without knowing the application.

It's for the launch of a new nightclub from an already established event.
Rather than running daytime parties they're also launching Saturday night events under the same brand.

Their current flyers are very basic A5 designs that are usually just red or yellow text on a black background and done by one of their staff.

As a launch pad for this they've contracted the design out to get something a bit more upmarket and eyecatching.

This flyer will have 10,000 released for the first 2 weeks of a 6 week marketing campaign in London prior to the second full flyer in a similar style with all the information about the event on it.

This is simply a "Coming Soon..." style teaser.

Like the idea, well designed, simple and effective. Thanks for sharing.

I was a little worried it was that bit too simple.
I know the ethos of design is that it's only finished when there is nothing more to take away, but it's quite a departure from my previous clients who all had incredibly restrictive brand guidelines that filled any design with logos, straplines, phone numbers etc.

Off to the printers in the morning.
It'll be interesting to see how they turn out on paper.

I think you nailed minimalist. Cool looking graphics.

I think I'd try to make the EQ bars into some sort of recognizable shape, but probably unnecessary here.