Tier 3
mikelafata (11 points) | Sat, 2007-07-07 00:27
Tier 3 is a company that delivers video via mobile devices. I haven't done much with the color yet, but would like input on the design.
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I think I like 2 the best, it's the most dynamic. Except for the 3 in "Tier 3", I don't like the font. Also the "tier" and "3" in #2 feel too crowded. Maybe play around with the typeface and size.
www.alessandraandy.com
Good work. Message comes through and the logo looks unique. Like the type too. I like 1 and 2 the best, but all of them work.
I think that 1 and 5 are the best, but the others I think they're OK!
#2 is my favourite, followed by #5. #2 might not work in small sizes, but it will probably be okay. Have you considered ever testing them on a dark background?
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Perfectly Lost Designs
but keep the weights equal
Those are definitely my favorite! However, it's difficult to choose—they all look fantastic! Great job.
suzanne maestri-walters :: graphic designer :: www.onegirlcreative.com
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"I am not sick. I am broken. But I am happy as long as I can paint." ~ Frida Kahlo
www.onegirlcreative.com
2 is my favorite, interesting perspective that you don't normally see in a logo
Nice approach. I prefer #1. The ones with text in boxes just seems arbitrary enclosure, when your client appears to be all about wide open!
Mara
I lean towards #1. The text inside the box just flat out doesn't work. Especially in #5 with on the "T" in the box. I do actually enjoy the mark, however, I think the font choice could be a little more focused. Something about that font doesn't work with the mark. That font is just trying too hard to say "look how technological we are." Also, the font just looks dated, and not in a classic way.
And you said:
"I haven't done much with the color yet..."
I am a strong believer that you should never use color when you are in the conceptual design stage of a logo. Greyscale only. I think people get too hung up on a color that they are using. Who knows, maybe the perfect color for this company is hot pink, but you are just showing them the typical blue that all technology companies use. Just a thought.
CalvinRossCarl.com
like the London Olympics logo?!? haha..
with that said, i fully agree with you about working in gray scale first.
as for the logo, I'm leaning towards number 2
and number 5, but i think I'd try the 3 squares fading under the "3" instead of the "t" and have them fading in the other direction.
nice work!
____________________________________________
Architectural Technician - Multimedia Designer
www.ArchMedia.us
Anyone have color/font suggestions?
Good concept and design direction, I think #1 is the best.
I like the blue, it suggests "tech" ... only brighter cyan. I was wondering what the top tier of your mark would look like with the transparency as you've used in the bottom tiers.
I think the font needs to be chunkier. Placing the name in black also adds some needed punch.
The gradation in your mark gives a left to right direction, so moving the type off center accentuates that visual movement.
For what it's worth (and my rambling in the previous thread about finding and tweaking what's good in the crit presentations), here's a look ;)
Good concept and design direction, I think #1 is the best.
I like the blue, it suggests "tech" ... only brighter cyan. I was wondering what the top tier of your mark would look like with the transparency as you've used in the bottom tiers.
I think the font needs to be chunkier. Placing the name in black (or silver) also adds some needed punch.
The gradation in your mark gives a left to right direction, so moving the type off center accentuates that visual movement.
For what it's worth (and my rambling in the previous thread about finding and tweaking what's good in the crit presentations), here's a look ;)
Those are some great suggestions Gary. I like that chunky font, the three especially. It's "tech" but not too sterile. The rounded edges go well with the rounded shape. What font is it?
The black really makes the blue seem much more vibrant too.
Those are some great suggestions Gary. I like that chunky font, the three especially. It's "tech" but not too sterile. The rounded edges go well with the rounded shape. What font is it?
The black really makes the blue seem much more vibrant too.
The client is really pushing for a stylized cell phone in the mark. I've tried a couple and they don't work. It seems too obvious, kind of "smack you on the head" sybolism.
Does anyone have a more diplomatic way of explaining to the client that it's not the best way to go?
Maybe present your client with the logos of big cell phone companies - AT&T, Cingular, TMobile. They actually sell cell phones/service and don't use one in their logos. And you could also explain that such a mark could limit them if they plan to evolve beyond just cell phone related business. What if they later want their service to be integrated with other devices that may come out? The phone then may appear dated. Or if they want to offer other services in addition to?
www.alessandraandy.com
not to mention, now-a-days is "what does a cell phone really look like" without it being a picture of one? do you show a flip phone opened up? do you show the ever growing in popularity PDA phones? do you show the tiny little nokia styled phones? or the plain looking iPhone?
but, it comes back to what olliesan said, they'd be limiting themselves severly for the long run, especially given the fact that cell phone suppliers aren't even using any sort of phones in their logo's...
____________________________________________
Architectural Technician - Multimedia Designer
www.ArchMedia.us
I have made the point to him about it limiting them in the future.
Those are great ideas about showing them communications companie's logos and the image of a cell possibly dating the logo quickly.
I have seen companies limit themselves with their names before, like Apple changing their name from Apple Computers to just Apple, iPod Lounge to iLounge, or Burlington Coat Factory or Miami Subs having to explain that "we're not just (fill in the blank)! Any others you can think of?
Not any that are still in business ;-)
Mara
Ermm.. typo. LOL