Tips for creating a better portfolio

Whether you’re a graphic designer or photographer, your portfolio is your best sales tool; so it only makes sense to make your portfolio the very best it can be. In 20+ years of being in the design business, I’ve seen some really great portfolios that left a long-lasting impression, and enough bad ones to pave a freeway with.

There are no set rules to arrive at a successful portfolio, but here are some sure-fire ways to set it on the right path. These tips apply mostly to a Web-based portfolio, but most also apply to a print version as well.