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davidmcholland's picture
104 pencils

Took your suggestions, and...

davidmcholland (104 pencils) | Fri, 2009-07-31 12:39

7.31

I took what was suggested and created this version...your thoughts are greatly appreciated...thanks, David

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GregSauce's picture
110 pencils
GregSauce | Fri, 2009-07-31 12:43

i like the name of the firm. "barefoot" maybe because i hate wearing shoes!
it seems to me the name was chosen to sound natural and comfortable.

this logo does not say either of those things to me. i cant help but see a very large person bending over in the grass with his a** pointing at me.

although kinda gross, i guess that image is somewhat natural?

—

"Good design is obvious. Great design is transparent."
— Joe Sparano

stephanie's picture
518 pencils
stephanie | Fri, 2009-07-31 15:37

I saw an arse too. I would start over with the mark, it's not working for me at all. Maybe step away from the idea of using a foot? No need to make something obvious more so. Also, it's a huge/heavy right now, try simplifying and balancing the mark with the name.

My $0.02, anyhow. :)

caoimghgin's picture
845 pencils
caoimghgin | Fri, 2009-07-31 12:57

The curve of the leg makes me very uncomfortable. Very!

—

Without my sense of direction, I don't know where I'd be.

mara06's picture
2549 pencils
mara06 | Fri, 2009-07-31 17:39

I repeat what I said before: the "foot" idea isn't what's coming through here. I see something fat and hunched over in a most unpleasant way. I think you might want to go more for the essence of what's meant by "barefoot" (leaving the street name aside for this exercise), rather than being so literal. Either that, or be more literal so we see foot and not arse. I'd strongly recommend focusing your effort on the option of capturing the "freewheeling" essence -- but not by turning a calf and foot into a wheel. I agree, that's disturbing. Also, try working just in black and white. I think you might be getting a little too hung up at this stage on the gradients, etc.

—

Mara

3dogmama's picture
1991 pencils
3dogmama | Fri, 2009-07-31 20:43

1 bare foot has 5 toes.
MEDIA has 5 letters....

Agree with the above comments. I'd revisit the entire concept and stay away from mooning gnomes.

—

"Art -- the one achievement of Man which has made the long trip up from all fours seem well advised." - James Thurber

karimelsaidi's picture
3 pencils
karimelsaidi | Wed, 2009-08-26 18:53

a good symbol would be an artwork around "Toe" that may replace the logo

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