Facebook ads use your images to promote third party productsIvan | Fri, 2009-07-24 17:18
On Facebook lot of people are complaining about FB's policy to allow their advertisers use your private images for FB ads. Here is how FB explains the system:
Facebook occasionally pairs advertisements with relevant social actions from a user's friends to create Facebook Ads. Facebook Ads make advertisements more interesting and more tailored to you and your friends. These respect all privacy rules. You may opt out of appearing in your friends' Facebook Ads below.
Facebook was always inventive with their advertising system. They were the first to let people thumb up or down ads and now they want to make their ads be literally part of your online life.
Nobody can blame them for trying to monetize the site, but is this going to far? I personally think it may be confusing for my friends. They may think I'm promoting something on FB and in fact I'm not.
Thankfully you can opt out from it. Here is how:
- Click on SETTINGS up at the top where you see the Log out link.
- Select PRIVACY. Then select NEWSFEEDS and WALL.
- Select the tab that reads FACEBOOK ADS.
- There is a drop down box, select NO ONE. Then SAVE your changes.
Relevancy is the next frontier of advertising and FB is doing it's part to discover where the boundaries are.
Commenting on this Blog entry is closed.