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Ivan's picture

Facebook ads use your images to promote third party products

facebook privacy

On Facebook lot of people are complaining about FB's policy to allow their advertisers use your private images for FB ads. Here is how FB explains the system:

Facebook occasionally pairs advertisements with relevant social actions from a user's friends to create Facebook Ads. Facebook Ads make advertisements more interesting and more tailored to you and your friends. These respect all privacy rules. You may opt out of appearing in your friends' Facebook Ads below.

Facebook was always inventive with their advertising system. They were the first to let people thumb up or down ads and now they want to make their ads be literally part of your online life.

Nobody can blame them for trying to monetize the site, but is this going to far? I personally think it may be confusing for my friends. They may think I'm promoting something on FB and in fact I'm not.

Thankfully you can opt out from it. Here is how:

  1. Click on SETTINGS up at the top where you see the Log out link.
  2. Select PRIVACY. Then select NEWSFEEDS and WALL.
  3. Select the tab that reads FACEBOOK ADS.
  4. There is a drop down box, select NO ONE. Then SAVE your changes.

Relevancy is the next frontier of advertising and FB is doing it's part to discover where the boundaries are.

Commenting on this Blog entry is closed.

KellyR's picture
525 pencils

One of my friends on FB posted about it and I changed it, too. Part of me was like "eh, what's the harm?" but after more thought, I didn't feel too comfortable with it, either, so "opted out" (even though there's no real "opt out" language in the selections they provide).

steveballmer's picture
653 pencils

If you don't like it don't use FB
I am not Steve Ballmer pretending not to be me!

3dogmama's picture
1990 pencils

Always Sanitary Napkins should consider using one of my FB photos for their next advertising also includes supporting text.

"Art -- the one achievement of Man which has made the long trip up from all fours seem well advised." - James Thurber

Anthony Proulx's picture
50 pencils

Yeah this kinda plays off the issue that fb tried to do awhile back when they changed their usage rights, you know when they said they can use any of your content as theirs?

This seems like its almost the reasoning behind the thoughts that they would try to change that info, and now they found a way around it. I think everyone should change this option to off, unless you don't care if someone else uses your content as theirs.

ItalianMike's picture
303 pencils

Thanks for the heads up Ivan

djvm98's picture
2 pencils

I went to check this out and FB already changed that text, when trying to access FACEBOOK ADS pops out a window with this legend:

Worried about privacy? Your photos are safe.
There have been misleading rumors recently about the use of your photos in ads. Don't believe them. These rumors were related to third-party applications, and not ads shown by Facebook. Get the whole story at the Facebook Blog, or check out the Help Center.

Ivan's picture

Thanks FB for calling me a rumor monger. :( Good I took a screenshoot above which proves I'm not a liar. I feel this is a little uncool from FB.

Anthony Proulx's picture
50 pencils

Wow, a FB burn, that isn't cool! The facts don't lie, you have photographic evidence!

What are they trying to accomplish by calling you out??

Ivan's picture

I don't think it's targeting me, there are many on FB who were posting about this. They're like: "it's never happened" :)

Anyway, the bottom line is they stopped this practice.

Anthony Proulx's picture
50 pencils

I'm glad they stopped and happy you didn't back down by taking down your post.

cherylsarah's picture
1 pencil

amazing, best trick I ever know.
enlarge images at internet and computer

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