Tri-fold Brochure
SloYerRoll (75 points) | Fri, 2007-10-12 20:25First graphic design I've done for a client. I'm a photographer by trade, but have always had a passion for graphic design as well. This kind of just plopped in my lap. I was excited to do it though.
This is the outside of an informational brochure.
I justified the text, but found it to be too sterile for my taste (this group caters to special needs individuals). So I went flush left, jagged right.
I was only given the logo and content and told to come up w/ the concept.
Have at it.....
Cheers,
-Jon
Commenting on this Image is closed.
I really like it, I think it's a great design being your first one. I agree with you the flashed let text is much better then centered. The only things I would change is the information on the back pannel. Usually it's at the bottom and smaller. Also if you make the headers (Vision and Mission) blue so that can integrate the text better. Great start
dsaunadesign.com
I like the blues, but with all the tracking you used on the middle page (contact info) it looks like you are hurting to fill in some space. White space isn't bad. Also, I would personally make the words 'Mission' and 'Vision' a bit smaller.
What does the inside look like?
“Imagination is more important than knowledge. For knowledge is limited to all we now know and understand, while imagination embraces the entire world, and all there ever will be to know and understand.” - Albert Einstein
“Imagination is more important than knowledge. For knowledge is limited to all we now know and understand, while imagination embraces the entire world, and all there ever will be to know and understand.” - Albert Einstein
Click on the atachment.
Thanks for the feedback so far. I was pretty sure I was going to get ripped to shreads. The post is still young though....
I'll let this post sit here for a bit then take in all the comments and post a revised version as well.
-Jon
EDIT: I used SnagIt for the second shot. Didn't see those text handles till after I posted. You get the idea though.
With the logo (not your fault!) looking so much like the "wait, I'm booting up" icon on a Mac, the Mac color (that shade of blue) might be a bit much. You might want to experiment with another one.
Are some of the people getting this brochure going to be visually impaired? That would argue FOR larger font sizes.
I'm curious about the trim size of this piece. I'm not on my regular computer, so I can't really tell, but it seems as if it would be unusually long and narrow when folded. That aside, you might want to check with the printer to be sure your fold lines are placed correctly since the position of your text, the cutting off of the logo on the left panel, and so on, depend on that placement. Depending on the thickness of the paper, the printer might suggest "fudging" a little on one of the fold lines, so everything falls into place perfectly when the job is folded.
I'm also interested in seeing what you plan for the inside. Could you post it when you have something laid out?
This is a very clean, nice presentation. You have a nice sense of composition -- I guess that comes from your photography background.
Oh, also be sure you have your black set to overprint the blue. Your printer can fix that for you if you don't want to get into it at this stage in your learning curve. What application are you using?
Mara
That logo was a freaking nightmare!
Whoever did it had no idea what they were doing (I'm not much better ;). I spent a half hour just trying to get that fixed before I could start this project.
Just after posting my above comments, I saw that you'd uploaded the inside of this brochure for us. I think it looks great! I can see now that your trim size is probably standard. I don't know why, but on this computer (my husband's #@%^$* PC), the first side's dimensions looked wrong.
Rip you to shreads? Why, good heavens! Why on earth would you have thought THAT a possibility here in this warm, fuzzy collection of peers? ;-) (Who is it who said, "All peers are equal, but some peers are peerier than others" or words to that effect?)
I thought the text on the first panel of this side might be a little hard to read over the logo. You might want to consider screening that part of the logo back to maybe 80%, just to help with legibility.
The only other suggestion I have is to consider using a heavier font of the typeface you're using for the banner at the top. It seems a little weak to me.
Overall, I thihnk this is a great piece. It's simple, gets the point across, and is, for the most part (see exception above) easy to reaad.
I would also like to compliment you on your copy fitting. It looks very professional.
Now see? That didn't hurt at all, did it? :-)
Mara
Mara
I already took into account the printers inherant desire to just toss a project in the rip then hit print. So I already have a writeup for the printer for my printing guidelines as to how I set up the folds. The write up boils down to this:
3.625 + 3.625 + 3.75 = 11
I've aslo set up bleeds and safety zones* for the entire layout.
I have three more days before I have to send finals to the client. All of your input is truly invaluable!
I'll post finals here after I send them to the client.
-Jon
*what's the design term for: an area that you set up that you don't design out of to make sure all your work prints even if the printers registration is off?
Those are the wrong panel sizes for a tri-fold.
[Outside] 3.625 + 3.6875 + 3.6875 = 11
[Inside] 3.6875 + 3.6875 + 3.625 = 11
Where did this go south?
My layout will be:
Right side fold to center first, then left side fold to center to make the cover.
This is how I did the numbers (spelled out so you can show me how I goofed up)
First subtract the 1/8"
1/8 = 0.125
11 - 0.125 = 10.875
Now determine the three sections.
10.875 / 3 = 3.625
Now add the 1/8 back to one.
3.625 + 0.125 = 3.75
So you have sections of 3.625", 3.625", and 3.75"
Then ALWAYS double check your work.
3.625 + 3.625 + 3.75 = 11
I see where I went wrong...
Thanks!
When folded the Front and Back panels need to the be the same size and "larger" than the first folded panel.
Ultimately you only need a 1/16" folding allowance for such a simple piece.
11.000" - .0625" (Allowance Front Panel) - .0625" (Allowance Back Panel) = 10.875"
10.875" / 3 = 3.625" (1st folded panel)
3.625" + .0625" = 3.6875" (Back Panel)
3.625" + .0625" = 3.6875" (Front Panel)
Double Check:
Take a sheet of paper, ruler and pencil and measure from the left edge toward the center 3.625". Mark a line vertically down the entire page. Now start from that line and measure over 3.8675" and draw another veritcal line. Turn the sheet over and fold on the lines as you indicated and you'll have a perfect tri-fold.
Good stuff!
Thanks NRG.
-Jon
So to be clear and make sure I understand you...
The "front" aka "outside" panel should measure (from left to right):
3.625 - 3.6875 - 3.6875
The 'back" aka "inside" panel should measure (from left to right):
3.6875 - 3.6875 - 3.625
Just making sure I got this. In the process of wrapping up finals and want to triple check. never hurts eh?
-Jon
That's 100% correct. Just don't forget to manually include dashed fold marks for the printer at those positions along the top and bottom.
Technical Note: The line must touch the page to print and should extend off approximately 1/2". It can be .5 pt thick and set to 'registration' color. Then cover the end of the line touching the page with a 'blue' box that matches the spot color and extends .125" off the page. Drag all blue borders .125" past the trim for the bleed.
Fold marks along top will look like this. (Blue line is top trim. Will be flipped for bottom)
Sorry for being so anal... can't shake decades of prepress experience. If you want a quick preflight use the email in my profile (click my name) and attach a PDF.
Best regards and welcome to the design community.
Glad you caught that, NRG. I was worried that the fold lines were off, and sure enough.
Mara
I have to agree with the poster who suggested making the text on the back panel smaller. Is it supposed to be "quality of life at work, at home..." ?
I'm not a big fan of Myriad (if that's the font you used), but I guess that's just a personal preference. Though I think if you used a different font at least for the headers, it may provide nice contrast and be more visually interesting. Also the tracking on the top row of headers is inconsistent with that of the bottom row.
On the inside, I like how you treated the info at the bottom. Do they have a website you could add?
www.alessandraandy.com
The font in the univers Family.
I am going to bold up the headers as previous posters and y ou mentioned. There's just not enough visual seperation.
-Jon
Be careful with Univers, by the way. It can be buggy. I really like its variety, though. I use it a lot. (A quickie way to check out the bugginess factor is to make a PDF of the layout and see what you get.) If you get the chance to convert the fonts to outlines before saving for the printer, that should get you around any problems -- but not always (believe it or not).
You never said if visual impairment was an issue for people who might receive this brochure. That's why I didn't say anything about reducing the size and/or leading of the contact info on what will be the back panel. I would recommend reducing it, but only if it won't make it too hard for some recipients to read.
I hope you'll let us see your final-final. Nice to meet you!
Mara
Good to know that Univers is buggy.. THAT"S why I couldn't save as PDF!! It was really ticking me off!
I'll try converting to text to OL, then saving. I may just need to switch over to a whole new font family. (UGH)
Client says there are not many visually impared readers. I didn't know how to address the negative space in the brochure Other than increase the weight of the headers (each paragraph title above a paragraph is considered a header.. Right?)
Do you just recommend reducing size on contact info then and leaving the rest of the content be? Not sure what leading is, but I'll look it up and re-read your post. I just have an eye for how things look. No real design expercience here. I'm really excited to dive further in though!
Here's what I plan on changing:
--Check for font issues
--Possibly changing color of headers to dark blue. I might just do this to the "vision" & "mission statement" page. But I'm gonna play w/ this and see what the changes look like globally as well.
--increase the weight of headers.
--make alignment adjustments (transparent to the client)
Any other tips or stuff I missed??
-Jon
Yes the headers are the paragraph titles. Another way you could create that visual separation is to use all caps for the headers.
Leading (if you haven't already looked it up) is the space between lines of text. Have you printed it out on your own printer? I find I often make changes after printing it because sizes and proportions always seem different on screen. You get a much better feel for the design seeing it on paper. And I can usually figure out whether to go smaller or bigger with the text.
I look forward to seeing the latest version.
www.alessandraandy.com