Trunkspace Logo
jbonifacio (17 pencils) | Wed, 2007-08-29 14:09
This is a logo for a clothing consignment store. One of the client's ideas for her store and blog was to dress up mannequins. She would have a mannequin for a $100 outfit; a mannequin for a $150 outfit, and so forth.
She mentioned that she wanted something cool, funky and vintage-y. I'm sure many of you have had clients that throw around these words.
I thought that a mannequin would actually be a pretty good logo in this case. What do you guys think? I would really appreciate any feedback or suggestions. I've been a reader (on and off) of CB for quite some time, but this is the first time I've posted something.
Thanks very much!
Jose
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Good concept & nice job.would try typefaces though, and all caps maybe. What if the gradient fade on the mannequin is removed?
Thanks for the reply. I'll try out your suggestions and make it a solid color.
Also, I forgot to mention in my post that I didn't have the font file, so I couldn't control the kerning and tracking. I didn't want to buy the font until I heard some feedback from the client.
I like the concept, but I would lose the gradient in the mannequin as suggested. Also, the type appears very harsh with being completely black - next to such a light subdued red.
The thing with fashion, is it's one of the most cut-throat industries, especially in design. You have to have something completely unique and eye-catching. I don't see this typeface working for that. I would try something more elegant or "funky" as the client wanted, instead of something that looks like it came from a newspaper. There are -so- many cool vintage and funky fonts out there, I would keep looking. :) Ooh! A style like Art Nouveau could work!
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Perfectly Lost Designs
I have had mixed responses with the typeface. With over 5,000 fonts in my collection, I think I'll be able to try some more fonts, like you suggested. I'll have to check out work from the Art Nouveau era to see what you mean. Thanks very much!
Rethink you type and get rid of the gradient. I would consider using a line art solution for the image. https://www.nordstromcard.com/Nordstrom_Consumer/Login.do
Check out the image in that link to Nordstoms. It is unique, classic and versitile.
studio shanda
We have 100% agreement about that gradient. Also, is this going to be a consignment shop for men? (That's a male mannequin, so I guess so.) The mannequin isn't very retro or old-fashioned. How about something more stylized, perhaps with a "finial" rising from the mannequin's neck, in a style that complements whatever funkier font you choose? When I was a window dresser back in the 70s, we had mannequins (male and female) like that for the funky boutique department. I'm sure you could find prototypes online to use as a source for your own rendering.
Mara
It's a consignment shop for both men and women. I thought that this mannequin is pretty gender-neutral, so I used it. I also thought about having both a male and female mannequin side-by-side, but imagined it would look clumsy. I appreciate the input!
I found something that I thought was really unisex looking, more than yours (which really seemed 100% masculine to me), and it has a finial. Too bad their photo isn't better resolution. http://www.manne-king.com/dspskudetail.cfm?CatId=22&ClId=123&PlId=347&Sku=102SB-B
Mara
Thanks a lot Mara! That's very good. I like your idea with the finial. I wasn't sure what you meant by it at first. It looks really good. It's ok if it isn't high res. I'm gonna trace it in Illustrator. I might just shorten the "stem", or the stand; not sure what the correct term is.
And I think, yes, that this is more gender-neutral.
Some great feedback here.
Oh yes, I would lose everything south of the torso, as you did in your original design.
As long as you're doing this in Illustrator, why not experiment with your own funky finial?
Mara
ps: I just realized that "trunk" is another word for torso, as well as relating to the fashion staple of "trunk shows" -- cool name!
Mara
It is a cool name. I wish I thought of it!
Recently, we talked about using "Inc.," "LLC," and so on in a campany's logo.I think we were pretty much in agreement that it detracts from the design (especially for a retail operation like Trunk Space, and that despite what many clients seem to think, it isn't a legal requirement. You might want to discuss with your client getting rid of the "Inc." in your design.
The only time I'd use "Inc." in a logo would be if it was a fun pun, like for a fountain pen shop or something like that.
Mara
Ok, good to know. I'll talk to my client up here. You're point about the legal requirements is likely correct up here in Canada. thanks
Jose
Hey Jose, I am not so sure about losing the gradient all together. If you kept it subtle at the edges you might be able to use it to help give it some depth, so the mannequin isn't so "flat" - that is, if you keep this mannequin image, which I wouldn't because it screams "boring and normal" (err, so I guess it doesn't scream so much as whispers it with a snobbish accent).....I would consider adding some colors or effects (check out 2shandas link) to the trunk and def find a LOUD and FUNKY font that yells "YO! COME DIG OUR FANCY THREADS!"
“Imagination is more important than knowledge. For knowledge is limited to all we now know and understand, while imagination embraces the entire world, and all there ever will be to know and understand.” - Albert Einstein
I like the contrast in colors between font and mannequin.
CREATIVE TYPE|ENGAGING PEOPLE