Trusted Detailing, LLC.
SloYerRoll (75 points) | Mon, 2007-10-22 22:50A ficticious company. I was sitting on my machine w/ a serious case of block and this popped up in my head. So I took about 20 minutes and whipped this out.
I like the font family (Lucidia Bright bold & demibold) Not sure about the text layout though.
On my screen the font doesn't look as cramped as this sample. But I'm aready at the point of posting, so here goes...
-Jon
Thoughts? Suggetsions?
-Jon
Commenting on this Image is closed.
What's the theme, and, is that car?
Interesting lines, but I'm not seeing a logo here yet. For one, the sizing is all wrong -- shrink this down to favicon size (16 x 16px) and you'll see what I mean. Then the font treatment is confusing and hard to read.
Try to separate the icon and the logotype and then bring them together then they are more complete.
Check out this post for more on what is a logo:
http://creativebits.org/what_is_a_logo
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Powerpoint is not a design application
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Dirt and Rust
Hey Nato,
I actually did read this post before since I'm a total noob designer.
Although it does adhere to all the guidlines set out in that:
Not a photo
Vector
Simple
Doesn't tell a story
I completely see what your talking about though w/ scaling down and the entire image being lost.
To be honest, I wasn't thinking logo when I designed it. I was thinking identity. Not sure if there's a difference in hindsight. Is there?
Thanks for taking some time to give feedback. I'm always interested in hearing what pro's in the industry have to say about mywork.
-Jon
I see what you're saying and you did follow the tenets of logo very well.
Try applying your adjusted logo to different applications and see how it works out. I think you'll see if it's more 'square' or 'rectangular' (fits into said shapes) it will translate better to all sizes.
Kinda funny, but I really like this logo:
http://www.pointloma.edu/home
It works in black, white or in color but also has depth and simplicity. Maybe this is the style I'm thinking of for your logo?
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Powerpoint is not a design application
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Dirt and Rust
This accidently double posted, so I removed the top one. An admin can please remove this.
The Construct Agency
Building Creative Brands for People
Hey SloYerRoll,
Logo is that core "word-picture" that creates the style, mood and message of your identity, and ultimately brand.
Corporate Identity in "design speak" usually touches on the basics of stationary and the application of the logo style, mood and message on these; although Corporate Identity in its true sense actually reflects both the image and culture of a company. Kind of like a person. My face is my logo. My clothing style and personality reflect my idenitity. (Ooh - I nearly stepped into an existential debate right there...;)
Brand, I feel, is closely related to Corporate Identity but carries a more magical power. It evokes emotion, spurs into action and connects with your clients base in a way a logo can't do on it's own. Brand is how you define yourself to your client, how your client perceives (hopefully) you. It's like a first date. If you're a cool company, your brand will be "real" and what your client sees on the first date will continue to be there and become stronger. Fostering a kind of "romantic relationship" between your company and the client. On the other hand, if a poor (weak/bad, not impoverished) company puts out a great image, it will soon become evident that it's all shine, but no heart.
Look at Apple. If I posted an apple logo today, and Mac never existed, people would ask - What's an apple got to do with it? Or... Where's the concept. You can't just draw a stupid apple if your company's name is Apple, it's got no depth. Yet, today when we see an Apple logo it evokes strong emotions. For some, extreme dislike. For others, like us designer types it causes a primeval stirring. Why? Excellent Branding.
Anybody is welcome to correct me on this one.
The Construct Agency
Building Creative Brands for People
A new taste sensation! What a great post. You've described the difference between a logo and branding without "marketspeak" jargon. Excellent comparisons with the real-world experience of the average person. I'm going to clip 'n' save.
Mara
I agree, excellent branding, but also a 'history' of branding. The apple logo started out as a rainbow apple centered over the words 'apple computer' -- pretty amateur when you think about it, but appropriate at the time. Computers then were VERY boring and not for home use; mainly business use.
Apple is brilliant at knowing its market and sticking to it. And now they've built stores to further control and disseminate their branding and products.
Great thoughts, mintsauce. Go springboks.
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Powerpoint is not a design application
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Dirt and Rust
I'm not sure the rainbow Apple logo has ever been centered over 'apple computer' in any of their early advertising.
Apple Ad Gallery
Close, but no - you didn't exactly follow the simplicity part. You're logo doesn't have to be just text, but if adding elements scatters the importance hiearchy, there is a problem. With this design I don't know what to focus on, and so I focus on the D and the weird line shape. The D isn't important. You've used it for both words, but it's more confusing than clever. I went ahead and outlined the number of elements you have, and it comes to 5 in my book. Maybe deciding where you want to emphasize will help bring this logo together.
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Perfectly Lost Designs
"…the Web design community is hopelessly distracted by technical fetish." ~Andy Rutledge
I had a client (the compnay was called "Attention to Detail") several years ago for whom I did a piece that unfortunately I can't now find on my computer. It was an oversized card printed one-color (rich brown) on a coated matte stock. I used a screened image of a Jaguar with 100% of the same image spelling out the word "Detail" in caps, with Ross New Style for the lettering, very bold and angular. I thought it was pretty cool. Now? Not so sure. I think the minimalist approah of this one is interesting. The font and word placements don't work for me at all. I would use a clean font that has the same look and feel as the art, then experiment with fitting it into a more satisfying composition. The shared capital "D" doesn't work at all. It's arbitrary, adds nothing to the message. Neither does "LLC," which isn't required (or desirable) in a logo.
I like the sort of Sumi-e line art very much.
Mara
Thanks for the comments. They all make perfect sense.
Even though this design is a wash as a logo, I had fun making it and it helped me get out of my mini funk.
I need to re-read mintsauce's post on Logo, Identity & Brand a few times. While it makes sense, this is something chiseled into my brain. Especialy while in the process of creating my second identity. (my existing identity is a photog)
Thanks seraphim for breaking the piece apart and showing how complex it really was (relatively speaking). All I saw were how the curves merged together in a few lines.
I'm definatley going to archive this for future projects. I love those lines. Don't know why, but they appeal to me.
All the best,
-Jon