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PhenomDesigns's picture
19 pencils

University Of Alberta Hip Hip Movement Logo

Alrighty guys, go easy on me.

K so my friend wanted a logo for a club she is starting up at the University. Her "team" named it Hip Hop Movement, which i thought is so generic. anyways. this is the logo I've come up with. The club is to teach people breakdancing and other hip hop styles. they will also hold battles and events.

The logo is obviously a star, but with light beams shining on it. My reasoning for this is "you're the star, its time to shine" a bit cheesy but i thought that would work for an educational setting.

I did consider colors, but the black is clean and sexy. maybe too professional for a hip hop club?

lemme know your thoughts.

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Leaky Penny's picture
2612 pencils

clean and hip hop are mutually exclusive. Look at Def Jams logo. This is pretty cool, I like the concept. I'm hoping the blur is for presentational purposes only?

Leaky Penny
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PhenomDesigns's picture
19 pencils

the blurred reflection is for presentation as you said. thanks for your input. Do you think it embodies the purpose of the club?

riskart1's picture
146 pencils

Just not feeling it. What if you came up with an icon that has movement in it- curves that interact like hip hop movement.

Ivan's picture

It's good but a bit too sharp for hip-hop perhaps? Something doesn't jel. Looks a bit military to me.

natobasso's picture
3953 pencils

THIS is a hip hop dance logo:

I think the logo you have is way too formal and stodgy for something as fun and loose as hip hop dancing.

Creative Brief:

1. Freedom
2. Graffiti
3. Urban
4. Colorful
5. Attention grabbing

Having said that I do like what you did with the star. Can you expand upon that?

vinnylo's picture
119 pencils

i see like a model agency with this logo. you shouldn't use a star as the symbol.

salmanulmulk's picture
127 pencils

The logo is look like very serious and the dancing and club is fun offcourse so try the fonts and logo like fun and colorful some swings in it.... Try look at the art works around more designer and very good designers are here try to look at there works and get a diffrent Idea!

Designs is What makes me Happy!
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