Updated version
Ruthy (159 pencils) | Thu, 2009-01-15 15:22The type face is called old republic. The THE is reduced and stacked and my client agreed to having the word doctor.
"The more you tighten your grip, the more star systems will slip through your fingers." Princess Leia
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If you are trying to use the words, COMPUTER DOCTOR, as more of a descriptive tagline then treat it as such. The way it flows now is confusing and is reading as: THE PERSONAL COMPUTER GENERAL PRACTITIONER COMPUTER DOCTOR.
Also, as earlier mentioned by Mara, I too would try stacking the letters:
THE
PC
GP
Good luck.
3dog
"Those who dance are thought mad by those who do not hear the music."
"Art -- the one achievement of Man which has made the long trip up from all fours seem well advised." - James Thurber
fonts and balance, still.
I realize this isn't a logo comment, but is it at all possible that your client would consider ditching the PC GP thing? They apparently think it's amazingly cute. It isn't. It's confusing. Most of us didn't even pick up on the meaning of GP, even with a well-known medical symbol staring us in the face right next to it. Maybe the company should just be "The Computer Doctor."
In any case, that's not enough stacking. You want what Mama already posted, without the redundant tag line.
Or maybe something like this...
Mara
to put your foot down. You have to explain to this client that some things just don't work. Instead of racking your brain trying to make something that clearly isn't going to look good, you need to show your client alternatives that will be better. They'll appreciate you for not being a mindless "graphic artist" who simply puts other people ideas on paper and actually thinks on her own. YOU are the graphic designer, NOT the client. It ain't easy, and it requires an insane amount of guts, but you need to tell your client, ina polite way " Listen, I was working on your idea, and some of my own popped up, I just wanted to run them past you" Or something along those lines.
This concept obviously isn't working due to the sheer number of elements that are just not fitting together. THE PERSONAL COMPUTER GENERAL PRACTITIONER COMPUTER DOCTOR. Really? I mean seriously? Did they accept the cliched cross in the middle cause it ties in with other promotional items ( ie. biz cards) that they have or because you haven't presented any better ideas to them? The font is boring, the drop shadow is making my eyes tear up and the worse part is is its all fighting for attention with the element that should be getting ALL the attention, the actual LOGO.
Leaky Penny
www.leakypenny.com
“What ain't no country I ever heard of. They speak English in What?”
~ Jules Winnfield
Leaky Penny
Check out what I've been up to lately!
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I'm going to print it out and eat it.
-Unknown Artist
for some strange reason I didn't get to reading the responses. We've been busy keeping that old wolf from the door. I came to the site today because I wanted to post a question on the forum and felt bad when I saw all the responses to the last critique I posted.
Thanks a million.
The way it stands now: The foot down thing didn't work. Yer man is sticking to his guns. I never even thought about how the thing reads like that.
But then again it's not meant to be read as a sentence. 'The redundant line' is more of an explanation as to what the pc gp actually is. Still I get your points. I'll mention it to him. I have a lot to learn...
Ruth
"The more you tighten your grip, the more star systems will slip through your fingers." Princess Leia