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Video: Content Marketing's Magic Bullet?

The growth of video consumption has been fueled not just by a barrier to entry for its creation that basically no longer exists, thanks to increasingly affordable content creation hardware and software, but to the ubiquity of video-friendly mobile devices. The result is that last year the use of online video usage rose 12% among business to business content marketers, according to a recent Content Marketing Institute (CMI) survey. Brainshark, which "enables companies to improve productivity with cloud-based business presentation solutions for sales, marketing and training," has collected such nuggets about the inexorable rise of video as the content marketer's best friend in the infographic below.

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1598 pencils

Videos from the AIGA Head, Heart, Hand Design Conference

AIGA's Head, Heart, Hand conference, held in Minneapolis last October, apparently drew almost 2,000 attendees. If you missed the three-day conference devoted to design thinking, design for social impact and design as craft, the good news is that the first batch of videos has been posted on the AIGA site. While there are a number of worthy clips among these, my favorite, below, is that of crusty ad veteran George Lois. Seeing all those old campaigns is quite something.

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Bitcoin Explained Via Animated Infographic

Puzzled by all the hoopla around Bitcoin? Australia-based designer, director and animator Duncan Elms is responsible for the creative behind the short video below that provides an overview of this controversial digital currency. As a sign of how fast things can change, the text indicates that the current value of a Bitcoin is around $70 US. Not even close, since the value has recently exploded to top more than $900. As the saying goes, we live in interesting times.

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1598 pencils

The Creative Clash Card Game Needs You

With three weeks to go to reach the goal of $20,000 on Kickstarter, it's not clear if the card game created by Lancaster, Pennsylvania-based design firm The Infantree will see the light of day.

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1598 pencils

The 3D Type Constructions of Radian Design

Based in Nantes, France, the Radian Design studio has been cranking out some extremely nifty examples of complex 3D type constructions.

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1598 pencils

Dieter Rams' 10 Principles of Good Design in Poster Format

During decades as head of design for Braun, Dieter Rams was involved in the development of hundreds of products. However, his rigorous approach to creating a visual design language extended much farther, notably inspiring Apple's Jonathan Ive. Rams was able to distill his approach into ten principles of good design:

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You say you love Helvetica but can you write in it?

I'm guessing you can't. And so is Jesse England, who has kicked off a series of free training materials designed to help you master the art of writing in a font of your choice, beginning with Helvetica Light. Why the heck would you want to do that, you ask? Well, first of all, imagine how cool it would be to send your clients and colleagues notes hand-written in Helvetica. But beyond that, involving the body is the best way to master any domain, so in this England is on solid pedagogical ground. I could see this as a valuable element of courses on typography, for example.

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The Stephen Hawking Time Travel Invitation Print

About a year ago I covered an interesting initiative, which saw the release of the first print from Peter Dean's Kite project. This was a limited-edition reconstruction of a now-lost 19th century poster that Lennon and McCartney drew on for the lyrics of their Being for the Benefit of Mr Kite! song from the Sgt. Pepper's album. The second print in the series looks into the future, while not abandoning Kite's hand-printed letterpress roots.

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Helvetica, Objectified, Urbanized: The Complete Interviews

Gary Hustwit has made a name for himself in the design community, thanks to directing the documentary films Helvetica, Objectified and Urbanized. But apparently those only included 3% of all the conversations he recorded for them. So he's now decided to provide the almost 100 hours of interviews with more than 75 name-brand creatives in printed form: say hello to Michael Bierut, Neville Brody, Matthew Carter, Jonathan Ive, Oscar Niemeyer, Dieter Rams, Stefan Sagmeister, Paula Scher, Erik Spiekerman and Hermann Zapf, amongst others.

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1598 pencils

Padcaster brings videography to the iPad Mini

It would seem that the iPad has found acceptance as a platform for the creation of videos, with several firms offering gizmos of various kinds to turn it into a production tool. The Padcaster device has apparently been in production for a while now but a current Kickstarter campaign seeks to raise funds to extend this solution to the iPad Mini, as well as crank out a second production run of the original model. Even if you have no interest in using an iPad for videography, the campaign page offers a fascinating look at the ingenious uses to which tablets are being put these days.

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Creativebits is a blog about Creativity, Graphic Design, Adobe, Apple and other related subjects.

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