The Pentawards has as its mission the global promotion of packaging design. Brigitte Evrard, Pentawards co-founder, states that: "Packaging design is a very demanding and difficult discipline, as it is subject to the laws of a market more and more focused on cost reduction and short-term profitability. Packaging designers must often do a lot with a little. The goal of the Pentawards is to reward designs originating from all markets, from mass-market to luxury."
Last weak, to great fanfare, Adobe launched its Edge Tools and Services initiative, designed to make us forget the firm ever championed Flash as a technology for creating cross-device rich media. While the two-hour presentation above is well worth watching, I've sketched out below the high points of what Adobe delivered to save you some time. The main thing to keep in mind, which Adobe has not done enough to make clear, is that all the Edge applications and services are free. Yes, they're part of its Creative Cloud subscription service, but you can access them via the free level, which is not a trial. If you're really short on time just jump straight to Edge Animate, since it's simply a great little tool for creating web animations.
Print publishing is far from dead but there's little doubt that the digital flow of information poses a relentless threat to something as quaint as ink on paper. But what if those static pages could serve as a frictionless gateway to additional digital content — wouldn't that provide the best of both worlds? Startup firm Layar is betting the proverbial farm that that's indeed the case and recently introduced its rather ingenious Layer Creator.
The Marquis de Sade once pointed out that, "Those who define are the masters." And it's hard to argue with the fact that those who make the rules, run the game. In commerce, this shows up when firms coin a new term that they hope will redefine the marketplace, thus providing a competitive advantage. I thought of this recently after receiving a press release from StockFood.com, which describes itself as "the world’s largest food media agency."
The Herman Miller firm, best known for its high-end contemporary interior furnishings (my 20-year old Aeron chair is still going strong), has begun a new round of its Why Design series, in which creatives from a broad spectrum share their reflections on life and work. The first in the new series is dedicated to designer, entrepreneur and sustainability advocate Yves Béhar, who opines that "Surfing is like improvisational jazz."
The world is currently struggling to solve a long list of difficult problems: climate change, widespread war, high unemployment, an endangered environment... well, I won't depress you by going on. In contrast, there are the little breakdowns we face every day. Some of these are profession-specific and in the case of designers a long-running snafu has been keeping track of loose PANTONE chips. Pantone has never provided a solution for this, perhaps since losing chips eventually leads to purchasing new ones, either in the form of individual pages or an entire PANTONE PLUS SERIES SOLID CHIPS two-book set, which will set you back $319. The solution to this not-epic problem? SLIP sleeves.
With a title as promising as Ghostly International: Of Art and Artifice—4 Days of Sound, Art and Inspiration, it's hard not to be intrigued by just what the Art Directors Club has in mind for this event, which will take place from September 13-16 in New York City. Apparently the Ghostly series began back in 1999, with this iteration serving up what sounds like some fresh work: "Of Art and Artifice is not a retrospective—it is a comprehensive state of the union, a peek into what's next after 13 years of creativity from Ghostly International, creating an essential selection of work from the Ghostly family into a never-before-seen collection." The clip above provides a taste, with more information available on the event site.
Creatives have been suffering at the hands of those employing them since... well, since always, it would seem. For example, imagine how Michelangelo felt when his patron, Pope Julius II, showed up to check out the Sistine Chapel. After a quick look at The Last Judgement, which took four years to paint, the Pope's only comment was, "Can you make God a little bigger?" If you can relate to that, then you'll want to request your free copy of the Trapped in Creative Hell poster. Brought to us by plugin vendor ThePowerXChange, along with Denver-based printer Lange Graphics and Spider Trainers, the 18 by 24-inch poster will be shipped to you gratis anywhere in the continental US.