Vootie's blog

Adapted from Brand Identity Essentials:100 Principles for Designing Logos and Building Brands (Rockport Publishers)

By Kevin Budelmann, Yang Kim, Curt Wozniak

Adapted from Type Rules!: The Designer's Guide to Professional Typography, 3rd Edition (John Wiley & Sons)

By Ilene Strizver

Adapted from Universal Principles of Design, Revised and Updated (Rockport Publishers)

By William Lidwell, Kritina Holden and Jill Butler

Interference Effects

A phenomenon in which mental processing is made slower and less accurate by competing mental processes.

Adapted from The Design Entrepreneur: Turning Graphic Design Into Goods That Sell (Rockport)

By Steven Heller and Lita Talarico

Paul Budnitz is the founder of Kidrobot in New York that produces limited-edition toys and apparel, fusing graphic design, fine art, illustration, industrial design, graffiti, and music. Over the past five years, he has launched a Kidrobot store and gallery in New York, Los Angeles, and San Francisco.

Adapted from Introduction to Mobile Web Design (SitePoint)

By Earle Castledine, Myles Eftos and Max Wheeler

Adapted from Get Your Photography on the Web (Peachpit Press)

By Rafael Concepcion

Adapted from Clout: The Art and Science of Influential Web Content (New Riders)

By Colleen Jones

The ancient Greeks knew more than how to wear a toga. They introduced principles of rhetoric, such as persuasive appeals, identification, repetition, and seizing the opportune moment. These principles will help your web content influence results.

Adapted from The Naked Presenter: Delivering Powerful Presentations With or Without Slides (Peachpit Press)

By Garr Reynolds

Adapted from Secrets of Corel Painter Experts: Tips, Techniques, and Insights for Users of All Abilities, 1st Edition (Cengage Learning)

By Daryl Wise and Linda Hellfritsch

Adapted from The Creative Professional's Guide to Money (HOW Books)

By Ilise Benun

There is no right "answer" when it comes to pricing. Rather, pricing is a process, and your prices should not be set in a vacuum or written in stone. The goal when pricing each project is to find the fees that fairly compensate you and that your client is willing to pay.