UYC logo

Submitted by col337 on Sun, 2006-10-08 20:45.

Critique

Hopefully this is to be the new logo for a proposed Canadian teenager-oriented community centre in Uxbridge, Ontario.

For those not "getting it", the deal with the Y in UYC is that it forms the roof of a house over the U, complete with smokestack. The deeper meaning going on here is that Uxbridge and its youth are intertwined and congruent, and are to be coupled with the shiny new Centre (which is represented by the house/shelter theme going on). The roof could be said to be sheltering either Uxbridge, U (as in, you), or both.

The logo also works well in solid black, as well as on a business card.

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Sorry to be blunt

Submitted by Ivan on Mon, 2006-10-09 11:04.

Distorting a letter this way is not much of an idea. It doesn't look good. It needs to be simpler. I don't see how can you fix this concept. I say start over from scratch. Sorry

It is nice. But that is all.

Submitted by calvincarl on Wed, 2006-10-11 18:55.

It is nice. But that is all. I have to agree with Ivan on this.

However, if you feel extremely dedicated to this piece, then my main critique on it is that the "C" feels very disjointed from the "UY." I would try to find a more successful of connecting them together.

CalvinRossCarl.com

The less is more.

Submitted by stapel on Thu, 2006-10-12 11:49.

The less is more.

Back to the drawing board

Submitted by natobasso on Mon, 2007-12-31 20:12.

The logo also works well in solid black, as well as on a business card.

I can tell you've seen a few logo posts on cb before you posted this, and you knew my first response already which is always do it in black and white first. :)

Your concept is way too complicated. What if Nike had to show a shoe's function with their logo? It'd be a mess of legs and feet running and jumping, etc... You get the idea. The logo represents the brand, it doesn't explain it.

Also, the font underneath isn't young, vibrant at all; it's just too small, like an afterthought. Check out kid's designs on myspace to really see what they're into (unless you are a teenager in which case don't listen to this thirtysomething designer!) I'm sure it's not this!

A better concept strips away the initials (WAY overdone and boring) and tries to get at the 'essence' of the product or service without being so literal.

Just one example from a 'youth center' search on logopond.com (click the logo for an explanation, it's very well thought out. Even though it's a religious youth group, I feel the design still applies to your market):