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That's it? Come on. I'm not feeling the electricity.
I think it's far better and try other strong "service" font like last "electrical etc" but perhaps more actual.
Look the R and A must be more readable.
I think "meaning" is important in this sector. You need to identify the seller cleary and separate the brand from other electrical service signs like "high voltage caution" etc.
yes I'm brazilian xD
Typeface is REALLY dated. Sharpen up the lighting bolt, add another zigzag to it. Use the negative space.
Maybe the lightning bolt could be the V ?
Is a lightning bolt even a good thing for an electrical service?
Maybe make the O into a socket?
Quite boring.
Leaky Penny
Check out what I've been up to lately!
http://petersonjoseph.com
I'm going to print it out and eat it.
-Unknown Artist
i wonder if he isnt shooting for "dated"?
this is a decent approach, as was the original. but id go back to the original and work it a bit more...
overall i think this is a pretty obvious solution. Kind of a generic logo.
I'm ~ Shoc|{ed ~
Thanks!
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RANAMAJU
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Unfortunately, too generic...reminiscent of BOLT the wonderdog. I think you need to revisit the conceptual stage...there's more to be explored here.
"Art -- the one achievement of Man which has made the long trip up from all fours seem well advised." - James Thurber
now I remembered this surf brand "BOLT"
yes I'm brazilian xD
Good find!
"Art -- the one achievement of Man which has made the long trip up from all fours seem well advised." - James Thurber
Find the 'BOLT' in the square not the hole
Thanks!
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RANAMAJU
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living on dreams and custard creams.
As per my earlier post what I meant to said ....

Thanks!
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RANAMAJU
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yellow or red on upper is interesting =]
yes I'm brazilian xD