Was this a hit, or a miss?
mara06 (2549 pencils) | Wed, 2007-06-27 01:09
This was a logo I designed a few years ago for a Korean-American cardiologist who developed custom-built stationary bicycles to encourage some of his patients, most of them also Korean, to start exercising at home. We wanted a fun approach to make the workouts happy. I came up with the trade name of "Goh Bikes" as a play on the (sedentary) Korean game called "Goh" plus "ooh!" plus "go" -- the tagline is supposed to be a little playful, too. This was a vinyl label that went on the bikes. I also did a few stand-up cards for his office, just color inkjet printouts on photographic paper, spray-mounted on mat board and with easel backs.
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Mara
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I really like the fun approach you are making with this logo. I think too often logos relating to exercise are icons of a person running, biking, etc.
Something rather minor that I want to point out, is that all the lines in the word "goh!" have the same width, except the line in the "g". Not saying the same thickness is necessary, but it might make it look more like a consistent font or type. Does that make sense at all?
The tagline doesn't make much sense to me, do you mean to play on the term fast heart rate? Maybe I am just too slow to get it. ;)
The name Goh sort of confused me too. . . I thought that was the Chinese name for the game, I believe it has a different name in Korea. I like the fact that it's like "GO!" as in starting a race, though. Is the entire client base Korean?
Overall I like the simplicity to the design, and it has a fun unique feel for something like exercise bikes. Good job.
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Perfectly Lost Designs
My husband says the whole "Goh!" idea is stupid. He didn't get that the first shape was a "G." If the game has a different name in Korea, Dr. Lee was too much of a gentleman to burst my balloon. Yes, his client base was about 90% Korean-American.
The width of the connecting piece between the top and bottom of the "G" is narrower than the font because I wanted it to symbolize a bike chain. Oh well! :-)
Yes, the racing heart is a reference to getting your heart rate up, but also echoes "young at heart" and the idea of a racing bike (which is what Dr. Lee's invention started out being -- except, being stationary, you have to be "fast at heart," rather than in fact). His patients apparently enjoyed playing English word games. He had all kinds of goofy posters up in his waiting room.
To quote Paul SImon, maybe I think too much. (Or not enough!)
I wanted some feedback on this old job because it was frankly an oddball thing for me, and I was never sure it really worked outside my own head.
Mara
I like the colors and the chunky font and the way you created the g. I think I would like to have seen the tag line in a more playful font or maybe italicized to suggest motion, but then maybe that doesn't make sense for stationary bikes. The exclamation was a good idea, it adds to the playfulness.
Nice work.
www.alessandraandy.com
It looks great. I totally "got it" upon first glance.