Web Banner Creative

Submitted by ireid on Thu, 2007-11-22 16:46. Member's Forum

Hi all I would like to get some info for two things. Can anyone help?

The first is HOW was this done: http://www.vimeo.com/396000 That is the Two apple banner ads in sync on the same page?

the second is a little more involving:

We want to do more web banner creative but are wondering if it is cost effective for our clients to invest in it at this time. We have a couple of road blocks. 1. is the saturation of broadband in our market is not high (lots of consumers sill use dial-up) and two THIS is one of the ONLY places to advertise on (http://triniscene.com) Yes its a mess, but EVERYONE goes there so all our CLIENTS want to go there. How can we make good of a bad position to do some creative stuff on this site and I am using the above Apple Ad posted above as an example. My Exec CD has mandated us to do more 'creative' web banners. . . what do I tell him?

thanks

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Flash. :) Ads are only cost

Submitted by natobasso on Fri, 2007-11-23 17:22.

Flash. :)

Ads are only cost effective if they are targeted to the right audience.

----
Powerpoint is not a design application

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Thanks

Submitted by ireid on Fri, 2007-11-23 18:20.

I got that. But the WHOLE page isn't flash is it? I know its TWO flash banners one on top and one on the right. . . is the rest made by CSS coding?

"Try not, Do! or do not, there is no try."
-Yoda

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PCmag.com

Submitted by Creative_NRG on Fri, 2007-11-23 19:31.

The site displayed in the video is http://pcmag.com.

However, it's odd because the review of the Dell XPS One doesn't look at all like what is displayed.

http://www.pcmag.com/article2/0,2704,2218273,00.asp

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Syncronizing two separate

Submitted by zagadka on Fri, 2007-11-23 21:31.

Syncronizing two separate Flash elements isn't that difficult. Flash movies can communicate with Browser's JavaScript engine, exchanging function calls and data. So sycronizing two separate Flash elements can be done easily provided that the web site is willing to add the JabaScript code into Their page: one movie waits until the other catches up, monitoring its status through browser's js code.

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Online advertising

Submitted by KellyR on Fri, 2007-11-23 20:28.

I was curious, too, how that apple web ad was accomplished. There are two obvious separate advertising positions, which they purchased both - I'm wondering about the loading times involved - I really feel that ad must have been produced as one large in-full ad that's in some sort of overlaying layer (you know, like those annoying "dogear" ads that appear in the upper corners on some sites - you mouse over them and they invade the entire web page.)

It really depends, too, on how that web site sells their online advertising. I'm wondering if the apple ad purchased a "sponsorship" page and is only appearing on the one page or TYPE of page and not jumbled into a rotation with other ads (which would cause a conflict if other ads are trying to load in the leaderboard and side positions.)

If you want to accomplish an ad like the apple one, you need to discuss it with the web site they'd be advertising on first to see if they can - or will - accomodate that.

What ad posiion is your client purchasing on that site? I count what appear to be at least six different positions. Find out which position they're willing to pay for first before you spend time agonziing over the design.

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Side-note

Submitted by KellyR on Fri, 2007-11-23 20:31.

PS - there is so MUCH animated advertising on that web site, too, that I think you'd draw more attention to the ad with a static design instead of an animated one.

Just a thought - or definitely do something subtle with an animated ad.

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