Google introduces click-to-play video
Ivan | Wed, 2006-05-24 05:45For years advertising professionals have been claiming the 30 second television commercial is dead.
Thanks to Google — TVCs are back. Google Adsense some time back introduced click-to-play flash based video ads. These ads compete in the same auction as text and image ads.
This is great news for the online advertising industry. Traditional TV Commercials will find their way to the internet, followed by traditional TV advertising budgets resulting in more money spent on online advertising.
Time to release those crazy virals on Google!If you're lucky you should be able to see one of those videos above. If not it will just be a static image to demonstrate how it would look like.
Commenting on this Blog entry is closed.
| Attachment | Size |
|---|---|
| google_video.jpg | 26.14 KB |
Ugh,, these are awful
right now the site looks like a big google ad
workys --->> http://filmsandwich.com/
I am just getting the static image, what's the deal?
+++++++++++++++++++++++++++
"The higher you jump on the flagpole, the higher the bonus you receive."
Yeah, I'm getting a similar thing... when I load the page, I see what appears to be a video player for a few brief moments before it's replaced by a regular text or image ad. Odd.
There is no way I can control what google shows. I was hoping for a video ad in this format, but only an image keeps coming up.
For those readers looking for an easy software tool to create, host and deliver Video Advertising, then take a look at the StreamerNet Mobile Video Producer.
The company has released the first “plug-and-play, click-and-stream” software program (WinXP) that lets you create your do-it-yourself sales commercial and upload it to your private StreamerNet video library. Simply place the provided link within web sites or AdBoxes and subsequent click-thrus will stream the video ad to the viewer.
More details at http://www.streamernet.com/html/videoad.html
This product is a swiss-army knife which enables simplified creation and management of all things video, such as video email, live streaming, media conversion, podcasting and more.