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Stefano's picture
19 pencils

What do you think about it?

Hallo I am a new user and I was fascinating from your contents. I write from Italy. Well, what do you think about this new my logo. It's about a company for trading and selling products especially for breakfast and food retail.
Thanks in advance for your precious suggestions.

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wgzn's picture
1711 pencils

no.

monkey1979's picture
684 pencils

Zero7 are a very well known british electronica band: http://www.zero7.co.uk

I am not sure how well they are known internationally, but know they have toured the US and europe quite a few times. You might want to research the name before launching.

living on dreams and custard creams.

Stefano's picture
19 pencils

Thank you, I can answer you that this company is located in Italy and works only in my region close to Rome. The name has been chosen by the owner. It was so. I worked only on the design, since it is especially concerned on the breakfast products, I made its name as a cup or bowl for the Cappuccino, so it seems as 0 and 7. The main color is as a brownish "cooked croissant". I don't know if I was clear. Anyway let me know your comments.Thanks

Anders's picture
413 pencils

The concept has some potential, but the execution is horrid.

Stefano's picture
19 pencils

EVEN horrid! I know and I agree , I have to work on it better but even throw it in the trash! Is it so awful?

Anders's picture
413 pencils

The concept is fine, but you have to make it more visually pleasing.

wgzn's picture
1711 pencils

i like what "zero seven" could be. but this is not it!
start over and KEEP WORKING ON IT!

Ivan's picture

Idea is good, needs to be cleaner. Make the o and 7 the similar size without losing the shape of the cup.

Anonymous's picture
141 pencils

0 and 7 as a cup is a good idea; the treatment needs more work.

Write a wise saying and your name will live forever – Anonymous.

http://theghostwriterinthemachine.blogspot.com

Stefano's picture
19 pencils

MMMH, I made this. I resized the weight of the name and centered it.
Thank a lot to everybody, also to who tell me "horrid"! Everybody needs critique.

Leaky Penny's picture
2612 pencils

Excellent concept, terrible execution.. Drinking a cappucino is somethign relaxing, exotic. That's not reflected in the font. This font and art style is more suited for a SEo company or somethign to do with technology.

Leaky Penny
Check out what I've been up to lately!
http://petersonjoseph.com

I'm going to print it out and eat it.

-Unknown Artist

Stefano's picture
19 pencils

Hi, actually the Company, owner of this logo, isn't a producer of breakfast products. It's a company that represents several other companies. It is interesting more in the business than the relax and life style. I am afraid that I hadn't been clear enough, sorry. The image and concept of the bowl is in order to make more friendly the image of the company. However thank you.

riqsane's picture
149 pencils

Everyone here agrees this is RAPE:

"Good Concept. Bad Execution."

Ricky Sam
www.rickysam.com

Art D. Rector's picture
2770 pencils

Try this...

Delete the cup altogether - just get rid of everything.

Change the font on the bottom to Eurostile Bold (or something like that - a bold font with more squared off letters).

Squeeze the 7 on the end up close to the O in "ZERO".

Reduce smoke size down and place over O to create new "cup".

BAM BABY!

Done. I'm working up your bill.

qwertyale's picture
1834 pencils

1st: make small logotype with big kerning.
2nd: try "zero seven"
3nd: improve your vector skills

yes I'm brazilian xD

sherry.ma's picture
109 pencils

I like the first version better (slimmer outline, makes it look sleeker). Perhaps you should resize the cup and place it to the right of "ZERO7"?

Stefano's picture
19 pencils

Thanks, I tried to resize the cup but, trust me, doesn't work too much. I prefer this latest. About The "7" beside the "0" in the logo, I cannot do it greater because it 'd looks as a bowl or cup.
Thank for your suggestion, anyway. I'll keep you updated.

JW Wolf's picture
11 pencils

I think it is catchy. The negative space is overwelming.

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