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holdtheonionplease's picture
70 pencils

Willy da Jackass Logo Design

Hello all I have uploaded some logos that I am working on for a client who intends on using this logo for the sauces he makes, most of them are a hotter sauce but not always. I would love to here your feedback or if you think I should explore some new options I would also like to here that as well. Thanks so much!

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GregSauce's picture
110 pencils

I'm a big fan of hotsauce, but these would not entice me to purchase anything..

Your chili silhouettes are too vague, they look like leaves. The colors do not contrast each other enough either, so it just ends up kind of looking like a blob of yuck.

number 6 is my favorite, but the shape of the habenero doesn't really come through.. it still looks like a leaf to me.

This is just a quick sketch, but try to accentuate the shape of the pepper, rather then the outline. Might produce a more appetizing effect??

your welcome to use the ai file if you want,
http://www.cartographicdesign.com/habanero.ai

"Good design is obvious. Great design is transparent."
— Joe Sparano

gwells's picture
1711 pencils

yeah, i have to agree, they're not doing much for me, either. they're very blobby and not very peppery. they also look kind of sloppy. none of them jump out at me as something that would make me want to buy the product.

TylerR_NKY's picture
239 pencils

I don't like any of these at all. The colors are good, but the overall execution looks sloppy. "Willy the Jackass" makes me think it should have a cool, unique illustration like the stuff you see at specialty alcohol shops(which I'm assuming the marketing in mind is for). I would suggest going to a place like that in your area and looking at the hot sauces and micro brews labels. Try more fonts too.

'I am a patient boy, I wait, I wait, I wait, I wait'

3dogmama's picture
1991 pencils

A single hot pepper with donkey buck teeth impressions in it.
One colour treatment?...I'd try a chili red like 174 or 1805.

"Art -- the one achievement of Man which has made the long trip up from all fours seem well advised." - James Thurber

TylerR_NKY's picture
239 pencils

A pepper with a donkey nose and mouth? That would be kind of freaky in a good way.

'I am a patient boy, I wait, I wait, I wait, I wait'

3dogmama's picture
1991 pencils

You bet. Anything is possible with a hot sauce label.

Check out this page:
http://www.hotsauceblog.com/hotsaucearchives/press-release-blair-and-zakk-wylde-partner-up/

"Art -- the one achievement of Man which has made the long trip up from all fours seem well advised." - James Thurber

holdtheonionplease's picture
70 pencils

Thanks for all your feedback I hope to have some new logos up in the next day or 2

3dogmama's picture
1991 pencils

Another idea: a donkey with flames shooting out its ying yang.
Hee Haw but that sauce is hot!
What a freakin' fun assignment!

"Art -- the one achievement of Man which has made the long trip up from all fours seem well advised." - James Thurber

TylerR_NKY's picture
239 pencils

A donkey pulling a crate of peppers, perhaps. Good time to be playful, unless your client is restricting you.

'I am a patient boy, I wait, I wait, I wait, I wait'

Anonymous's picture

My Feedback is go to school and learn how to design before charging your client actual money for this. Put it this way. I have no idea how to make a hot sauce but I'll do it anyway and charge people money for my services. Would that make you angry?

stephanie's picture
518 pencils

Wow, dude. Chill pill. Take one.

I agree with GregSauce. Make them look more like chili peppers, not just flat outlines. Get funky with the colors -- something that really attracts attention.

gwells's picture
1711 pencils

ah, the anonymous flame. so useless.

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