Wine Brokers (2nd design)
harrison (173 points) | Wed, 2007-12-12 07:34
I was subcontracted to do the website design for a wine broker in South Australia. I need to present them with probably 4 drafts, this is the second one. The first is here: http://creativebits.org/wine_brokers
Brief mentioned that the client wants it "contained" [ie: not much floating/whitespace], use wine colours - greens and reds [and complementing colours]
Their logotype isn't easy to implement, so in order to keep the brand recognition a little, i used the same font, and completely changed the way its used to display the company name.
andrew harrison
http://andrew.harrison.org






Much better! Of course I liked the burgundy color of the 1st version better. :)
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Powerpoint is not a design application
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The Salon Design Tech
I agree with nato about the green...I liked the burgundy better. I think your text is till a little tight...more breathing room. I think the deep cranberry color of the wine is nice too in that picture. One thing I don't understand is why you have confined your space to that pedestrian 8.5x11 space - it seems as though you have imported a Word document into your website. I love the curls around that, but maybe try shortening the legnth of your layout as well. As far as the background...keep it clean and natural...think about a vineyard.
[a]
Overall, it's getting better. I like the header much more, and horizontal navigation is a much better choice.
Still no margin space for main content. Move it down and give more margin on the top, at least. You have a huge amount of blank space below.
I'm not really liking the curly shapes and vines that are all over the place - they don't look very natural, and they don't look like grape plants. Also, the "M" in the footer looks awkward.
I agree with the above posts, the red background was better. Keep it up, and keep us posted! :)
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Perfectly Lost Designs
Agree about the M at the bottom. Too close to the tagline.
Remember, those vines are going to push your frame boundary out considerably, so minimize the overlap. Stay at 800px wide or so if possible. Fits most monitors.
If you don't do that, you end up fighting the game of matching the background to the frame so the vines look continuous. Believe me, you don't want to have to do that. :)
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Powerpoint is not a design application
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The Salon Design Tech