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monther's picture

Creative Agency: whispersMCD, Jordan
Creative Director: Monther Al-Omari

wish
Mintsauce's picture

Copy

You need to work on the copy for your concepts. They're not carrying the ads. In this case most men (or maybe it's just me) prefer a girl with a fiery character. Men are supposed to have the cool characters. I can't fault smooth body, although "A smooth body" would make more sense.

And "Girlfr I E nd".

I'd work on it a little more.

The visual is cute.

brianmot's picture

yeah you have a single quote

yeah you have a single quote at the end of the copy but not one in the begining. very confusing.

natobasso's picture

Creative briefs please

And please please please attached creative briefs to your critique posts. Thanks!

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Powerpoint is not a design application

archmedia's picture

horrible.. sorry..

this doesn't do ANYTHING for me as a guy or as a designer...

when i first saw the color, i thought it was aimed at women. Then i saw the shadow and thought "definitely for women". Then I saw "for men" and thought "what kind of man?? this is so feminine it's scary!"

This whole ad says "this will make you feel like a woman" not exactly what men are looking for.. yes, we're often looking to be WITH women, but not like them with the appearance of curves and all...

And then the grammar, or lack thereof it..

No offense, but this needs work. the grammar, the approach, the typography, the color scheme. it's just not working.
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Architectural Technician - Multimedia Designer
www.ArchMedia.us

alamode909's picture

Must agree with...

...everyone. This ad is off. Why would a guy want a smooth body? Im completely confused! This is a cologne ad for an androgynous person.

just thoughts...
[a]

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