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It seems it could use a little more contemporary "flare", because the tree's current style looks like early 90's clipart. It could also benefit from the addition of another color in the layout, even if it is just a tint of the same blue you use. Finally, the WSCC looks a little horizontally stretched. The latter is really the one part I think needs the most work. Having letters stretched like that usually looks unprofessional. Hope I was helpful in anyway.
CalvinCarl.com
CalvinRossCarl.com
Is really only Helvetica... the letters are not streached... just spaced a good bit more than they should be maybe.
Is really only Helvetica... the letters are not streached... just spaced a good bit more than they should be maybe.
every opinion is helpful!!
My first thought is that the WSCC and the tree do look stretched. Is the WSCC what they call the center, or would the full name work for that. Becasue the full name would look alot better there, less intutional. I do kinda like the tree, but i think the vertical lines on both sides, can go. If you move the full name above the line then you will have more room for the name and address, which is needed. And you could make that line that goes though the tree more organic, not too much, just alittle. I do agree that another color would do wonders for this card. And maybe even another color other than blue.
Hope it helps.
http://www.davidpcrawford.com - http://www.vomit76.com
Graphic, Web and Logo Designer from Pittsburgh, PA http://www.davidpcrawford.com
What everyone else said and....
1. Give the tree more breathing room, you're squishing all the type against it and they're becoming part of the 'logo'/graphic, make them two seperate design elements!
2. You've gotta be kidding about not stretching that type horizontally...the letterforms are wider than they are tall. Look at the 'same' face right below it and compare letterforms. Rethink this decision like mentioned above.
3. What size type are you using? Seems like 12pt if I'm correct plus Helvetica is a large face, bring some of the type size down to like 9 or even 8. Make a heirarchy of information, don't throw it all at the user at once!
Good start!
Visit My Website!: - David Bailey - graphic artist - ONLINE PORTFOLIO -
is at 9pt right now
Hmm you fooled me...but still it's looking on the larger side of things. Bring it down to 7pt and see what that does for readability (should be able to read it at about 18 inches away, that's a good test for something like a letter head or biz card.)
Visit My Website!: - David Bailey - graphic artist - ONLINE PORTFOLIO -
for the tip... I'm always afraid to go past 9
I looked again and I did squish the type vertically... that's probly why it looks like that... thanx for all the feed back!!!