That’s right, it’s time once again for The New Yorker‘s annual Eustace Tilley Contest, now in its sixth year. The iconic Eustace Tilley character, who returns to grace anniversary issues each year, was drawn by Rea Irvin, the magazineâ€s first art editor, for the cover of the first issue of The New Yorker in 1925, with readers invited for some years now to contibute Tilley reinterpretations.

You have until January 7, 2013, to upload your cover design to the contest site. The editors will pick 12 winners, to be displayed on the magazine’s site, with visitors able to vote for their favorite from among these, from January 14 through 22. Five Readers†Choice winners will be featured on the site in early February and will receive signed copies of Blown Covers by the magazine’s art editor, Françoise Mouly. The winners from last year’s competition are shown below, with those from previous years displayed on the magazine’s site.

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Brett Culbert, New Haven, Connecticut.

Seventy-seven Stories
Cristian Gomez, Malverne, New York.

Literarica
Gary Amaro, Berkeley, California.

Eustace at a Stoplight—Right?
David Urban, Randolph, New Jersey.

The New Worker Magazine
Ray Dougela, Marina del Rey, California.

Nancy and Sluggo Tilley
Kevin Scalzo, Waccabuc, New York.

Eustace Tilley Cover by Alma Mitchell, Age Ninety-nine
Alma Mitchell, Tumwater, Washington.

Handy Dandy
Kobi Benezri, New York, New York.

Tilley the Pooch
Lois Tavaf, Washington, D.C.

Go Read a Book
Landis Blair, Crystal Lake, Illinois.

Madama Butterfly
Andrea Zimbler, Austin, Texas.

Eustace Tilley, Barista
Michelle Kondrich, Denver, Colorado.

The Pentawards has as its mission the global promotion of packaging design. Brigitte Evrard, Pentawards co-founder, states that: ‘Packaging design is a very demanding and difficult discipline, as it is subject to the laws of a market more and more focused on cost reduction and short-term profitability. Packaging designers must often do a lot with a little. The goal of the Pentawards is to reward designs originating from all markets, from mass-market to luxury.’

To facilitate this, the awards are structured in five broad categories—Food, Beverages, Body, Other Markets and Luxury—that group together a large number of sub-categories. An international jury composed of professionals from packaging design and marketing, as well the Pentawards chairman, recently bestowed the Bronze, Silver, Gold, Platinum and Diamond Pentawards to the winners in Paris. The Diamond Pentaward, for Best of Show, was won by Turner Duckworth (London & San Francisco), for the design of Diet Coke, shown above. The Platinum winners are displayed below, with the complete roster of winners available on the Pentawards site.

Best of the Category Beverages
Brand: Nescafe – My Cup
Entrant: Phoenixcom
Country: South Korea

Best of the Category Food
Brand: Eggs for Soldiers
Entrant: Springetts Brand Design Consultants
Country: United Kingdom

Best of the Category Body
Brand: ETUDE HOUSE – Hands up deodorant/depilatory
Entrant: Etude
Country: South Korea

Best of the Category Other Markets
Brand: Fisherman – Rubber boots
Entrant: Good!
Country: Kazakstan

Best of the Category Luxury
Brand: Bardot – Luxury ice cream bars
Entrant: Landor Associates San Francisco
Country: USA