an All Creative World site
Vootie's picture
1598 pencils

Dieter Rams' 10 Principles of Good Design in Poster Format

During decades as head of design for Braun, Dieter Rams was involved in the development of hundreds of products. However, his rigorous approach to creating a visual design language extended much farther, notably inspiring Apple's Jonathan Ive. Rams was able to distill his approach into ten principles of good design:

Good design is innovative.
Good design makes a product useful.
Good design is aesthetic.
Good design makes a product understandable.
Good design is unobtrusive.
Good design is honest.
Good design is long-lasting.
Good design is thorough down to the last detail.
Good design is environmentally friendly.
Good design is as little design as possible.

Texas-based designer and illustrator Gerren Lamson recently created a poster illustrating these principles, which is free to download.

Commenting on this Blog entry will be automatically closed on January 7, 2014.

sachin0990's picture
1 pencil

Very useful information. Thank you for sharing it.

Vootie's picture
1598 pencils

What an insightful comment! Thanks so much for taking the time to post it. I hope you don't mind that I removed the Viagra link from your post.

peter eller's picture
2 pencils

too bad the poster doesn't actually make use of the design principals.

Vootie's picture
1598 pencils

True. Feel free to post a better one.

Creativebits is a blog about Creativity, Graphic Design, Adobe, Apple and other related subjects.

Do you need a great new logo?

Pick a pre-made design from a collection of 50,000+ logos that will be customized to your business name for free.