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The Everyday Side of Design Expertise

When you think of contemporary product designers, people like Philippe Starck or Jonathan Ive come to mind. We've come to see designers as larger-than-life entities, who from some Olympian perch survey the foibles and anxieties of the masses (at least, those with some disposable income) before setting the Chinese factories in motion to crank out yet another disposable bauble. The Fixperts project features a very different side to the practice of design, having as its objective the creation of "meaningful content that showcases how the design process can solve everyday challenges." Solving everyday challenges. What a concept!

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